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I am impressed - just got an email from content.ad that they introduced a NEW Run of Network campaign type allowing us to run campaigns targettng high performance "networks".
This is a great thing in my opinion since bots are so rampant in many native ad networks.
Content ad is now grouping publishers into two separate tiers and reviewing them for traffic quality and performance. (of the level of review will be what matters but at least its a step in the right direction!)
The NEW Run of Network campaign type allows you to target campaigns to either Tier 1 only, Tier 2 only, or the Entire network.
Tier 1: Domains with a long-standing history of consistent, good quality traffic.
Tier 2: Generally smaller or new domains whose traffic may not match that of Tier 1.
Entire Network: Includes domains in both Tier 1 and Tier 2.
Moving forward, I myself would not test anything new on anything but tier 1 traffic even though it will likely be much more expensive. If you can't get Tier 1 working....Tier 2 would likely be a fail as well.
Wouldn't you agree?
This is a great thing in my opinion since bots are so rampant in many native ad networks.
Content ad is now grouping publishers into two separate tiers and reviewing them for traffic quality and performance. (of the level of review will be what matters but at least its a step in the right direction!)
The NEW Run of Network campaign type allows you to target campaigns to either Tier 1 only, Tier 2 only, or the Entire network.
Tier 1: Domains with a long-standing history of consistent, good quality traffic.
Tier 2: Generally smaller or new domains whose traffic may not match that of Tier 1.
Entire Network: Includes domains in both Tier 1 and Tier 2.
Moving forward, I myself would not test anything new on anything but tier 1 traffic even though it will likely be much more expensive. If you can't get Tier 1 working....Tier 2 would likely be a fail as well.
Wouldn't you agree?