Native ads are more enticing compared to banner ads. Native ad excels when it comes to achieving brand lift.
Compared to banner ads native advertising tells a story of your brand the same way that an article could.
more modern and progressive forms of online advertising
I've read hundred times in many forums including here in PA that banners will become extinct because of how annoying they have become over the years.
And it's the least trusted form of advertising
Back in 2013 Nielsen reported that people keep ignoring online banner ads due to many reasons, mainly:
- a lack of credibility
- doesn’t meet expectations
- amateur ad design
- plain old ‘banner blindness‘
To make the topic even more serious, in April 2016 - Tejal Patel, the director of consumer engagement at Microsoft mentioned
[FONT="]“I think this whole word ‘banner’ shouldn’t exist, and probably won’t exist in three or four years, maybe less than that - Tejal Patel[/FONT]
whoa - now is the time to start investing/switching to native advertising