What Online Marketing Strategies do know of for 2016

[doctoroz]

2016 seems to be a great year for online marketing
being a volatile and complex yet exciting, online marketing service never stops evolving.
what modern trends do you know of that can be useful for us all
share them please

 

[superaffiliate2]

2016 seems to be a great year for online marketing
being a volatile and complex yet exciting, online marketing service never stops evolving.
what modern trends do you know of that can be useful for us all
share them please

indeed online marketing is getting a "makeover" yearly
though the old school online marketing is still effective, I would agree that it is smart to start looking for some new trends this 2016
so here are some findings, hope you'd find them helpful

Online Video Marketing
-online video marketing practices seem risky and expensive but it could all be worth it
-videos are fun, creative and very powerful way to boost your business and sales
-video sharing: studies have shown that audience are drawn closer to videos and tend to share them easily than other medium (statistic below)

• 1200% shares could be generated from social video compared to images and texts combined
• sites with video contents has a conversion rate at 4.8% compared to non-video websites at 2.9% conversion rate
• compared to other medium, video marketing content creates more conversions according to 70% of content marketers
• audience tend to remember 95% of video messages as opposed to when reading text only 10% of the message is retained
• 50% of all mobile traffic are coming from online videos and up to 69% of traffic on certain networks.
• a video is worth 1.8 million words, an interesting stats from Dr. James McQuivey
• Youtube gets more than a billion unique visits monthly, spending more than four billion hours watching videos.
• SEO is crucial for any marketing medium, but you may find more success with videos since it drives 157% increase in organic traffic from search engines.
• 74% of millennials find video helpful when comparison shopping.
• 62% of users are likely to build a negative perception of a firm that publishes poor quality videos.
• 45% of internet users watch one or more videos each month, and on average users watch 32.3 videos per month.
• 40% of consumers share that video increases the chance they’ll buy a product on their mobile device.
• 4x as many consumers would rather watch a video about a product than read about it.
• Businesses using video grow company revenue 49% faster year-over-year than those without video.
• 50% of users took some sort of action after watching a video advertisement, and up to 15% made a purchase.

source

 

[nutraquid]

2016's most modern marketing trends

• Uncover Customer Insights With Predictive Modeling & Big Data

• Content Marketing Strategies

• Branded niche or vertical communities

• Conversion rate optimization (CRO)

• Banners on publishers, ad networks social media including retargeting and programmatic

• Mobile marketing

• Paid search marketing

• Affiliate and co-marketing

• Search Engine Optimisation (SEO)

• Social media marketing

 

[markstevens]

Integrated marketing communications strategy
Automation tools for marketing and sales
Video marketing trends such as: Live-streaming, 360-degree videos

 

[garysimmons]

Perhaps the best strategy is to familiarize video marketing and all of its aspects

 

[brenda]

mastering online video marketing is definitely the best trend this year but we should remember that it cannot and should not replace traditional text content
just my opinion

 

[lucydupont]

the most important trend that I'd like to master and do right with are:

Content Marketing

SEO - mobile responsive apps

Video marketing strategies

 

[lukedice]

Video Marketing is rapidly growing with Youtube as its biggest player.
Apps like Snapchat, Periscope, Vine have embraced the trend. Social platforms like Facebook and Bing have quickly came into play, offering SERP video ads

 

[clickman]

some digital marketing trends in the foreseeable future

Mobile Domination
Video Marketing
Crowdsourced Content
Digital Wearables

 

[cookiemonster]

Content Marketing
Video Content
Virtual Reality
Native Advertisements
Social Media Tools
Real-Time Personalization
Mobile Advertisement

 

[SweetKristy]

video is indeed the future of online marketing
here are a few reasons why video get shared more than images and texts

• Video appeals to multiple senses: if pictures speak a thousand words, imagine what videos trigger
• It’s fast: human attention has become a scarce resource, videos make it easy for your audience to save time
• It’s easy to process and comprehend: just imagine the visual description of a ball versus its textual one
• ¨I don’t believe it until I see it¨: our psyche is built in such a way that if we see it - rather than read about it - we believe it; authenticity and credibility is demonstrated much easier.
• Showing is also a more convincing call for action tool
• There are more, much more emotional triggers in a picture, and in the end emotions are the primary drivers of human behavior.
• Growing importance of self-expression (the very base of social networking) give videos another step ahead of web content.
• Videos are easy to connect to: with such a rich tool, it is extremely easy to feel connected to the topic, idea, featured characters and so forth. And when the audience connects, he is engaged, he interacts, he joins - he acts.
• It’s evolution: visuals, visuals in motion especially attract our eyes, grab our attention, and keep it.

source: videouniversity

 

[akshayr]

Online marketing strategies that do not cost tons of money
1. Get endorsed by a local celebrity - it sure is nice to get your product picked up by a huge celebrity but you would have to pay tons of money to make it happen. Local celebrities are people that your local paper is writing about, unsung heroes like teachers, firefighters or volunteers etc.

2. Get published on niche blogs

3. Create videos for YouTube

4. Write an e-book and sell it cheaply in amazon- promote it on social media, video marketing and e-mail list marketingthis will not help you on book sales will will surely let you generate leads

 

[SweetKristy]

the most important trend that I'd like to master and do right with are:

Content Marketing

SEO - mobile responsive apps

Video marketing strategies

i couldn't agree more, mastering these techniques could help with any online advertising you're running