2016 seems to be a great year for online marketing
being a volatile and complex yet exciting, online marketing service never stops evolving.
what modern trends do you know of that can be useful for us all
share them please
indeed online marketing is getting a "makeover" yearly
though the old school online marketing is still effective, I would agree that it is smart to start looking for some new trends this 2016
so here are some findings, hope you'd find them helpful
Online Video Marketing
-online video marketing practices seem risky and expensive but it could all be worth it
-videos are fun, creative and very powerful way to boost your business and sales
-video sharing: studies have shown that audience are drawn closer to videos and tend to share them easily than other medium (statistic below)
- 1200% shares could be generated from social video compared to images and texts combined
- sites with video contents has a conversion rate at 4.8% compared to non-video websites at 2.9% conversion rate
- compared to other medium, video marketing content creates more conversions according to 70% of content marketers
- audience tend to remember 95% of video messages as opposed to when reading text only 10% of the message is retained
- 50% of all mobile traffic are coming from online videos and up to 69% of traffic on certain networks.
- a video is worth 1.8 million words, an interesting stats from Dr. James McQuivey
- Youtube gets more than a billion unique visits monthly, spending more than four billion hours watching videos.
- SEO is crucial for any marketing medium, but you may find more success with videos since it drives 157% increase in organic traffic from search engines.
- 74% of millennials find video helpful when comparison shopping.
- 62% of users are likely to build a negative perception of a firm that publishes poor quality videos.
- 45% of internet users watch one or more videos each month, and on average users watch 32.3 videos per month.
- 40% of consumers share that video increases the chance they’ll buy a product on their mobile device.
- 4x as many consumers would rather watch a video about a product than read about it.
- Businesses using video grow company revenue 49% faster year-over-year than those without video.
- 50% of users took some sort of action after watching a video advertisement, and up to 15% made a purchase.
source