silvermoon
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So i am promoting an ecom offer from SmartADV network on Bing Ads and Google Ads over the past 4 days. (currency is INR & 1 USD = 75 INR).
here are some stats
Google Ads:
Bing Ads:
user hopping from lander to offer = 1 conversion.
According to the stats:
Tablet is the best performing on both google and bing. Cost per conversion = LOWEST = around $1 (is that good enough ?)
Computer is decent ... identical performance on both.
Mobile is decent on Bing but very POOR on Google. what could be the reason behind this variance ??
*****
on google I am thinking of increasing bid for tablet by 20% and decreasing mobile bid by 50%
is that a good idea ?
what are the best actions to take on that data ?
here are some stats
Google Ads:
Bing Ads:
user hopping from lander to offer = 1 conversion.
According to the stats:
Tablet is the best performing on both google and bing. Cost per conversion = LOWEST = around $1 (is that good enough ?)
Computer is decent ... identical performance on both.
Mobile is decent on Bing but very POOR on Google. what could be the reason behind this variance ??
*****
on google I am thinking of increasing bid for tablet by 20% and decreasing mobile bid by 50%
is that a good idea ?
what are the best actions to take on that data ?