I haven't ran any affiliate/cpa offers in literally over 15 years, but not many things have changed.
We're currently building some legal/financial services and we're interested to further monetize the in-house leads/traffic we'll be generating and acquiring. For that reason I had a look at what's up these days and I decided to build a simple, 25-points system on how to benchmark offers between them. So here you go:
high network EPC: 3 points (good indication)
great landing page/tour: 4 points (extremely important)
appealing commissions: 3 points (important, but not deterministic)
appealing/quality product/service: 3 points (always a plus, not necessarily the rule of success though)
existing traffic: 3 points (good indication, check if their website get's traffic already from other traffic sources)
reputable CPA network: 4 points (important, tons of bad around)
previously successful merchant: 5 points (now that's huge. Takes mastering different skills to produce a winner. Few can and they tend to repeat this, most fail)
Every yes adds the equivalent points to the sum. Min sum: 0 , Max sum; 25
Again this is based on paaaast aff.marketing experience, but also 20y+ online business experience as well. Never take anything as absolute, but this should be helpful to many.
We're currently building some legal/financial services and we're interested to further monetize the in-house leads/traffic we'll be generating and acquiring. For that reason I had a look at what's up these days and I decided to build a simple, 25-points system on how to benchmark offers between them. So here you go:
high network EPC: 3 points (good indication)
great landing page/tour: 4 points (extremely important)
appealing commissions: 3 points (important, but not deterministic)
appealing/quality product/service: 3 points (always a plus, not necessarily the rule of success though)
existing traffic: 3 points (good indication, check if their website get's traffic already from other traffic sources)
reputable CPA network: 4 points (important, tons of bad around)
previously successful merchant: 5 points (now that's huge. Takes mastering different skills to produce a winner. Few can and they tend to repeat this, most fail)
Every yes adds the equivalent points to the sum. Min sum: 0 , Max sum; 25
Again this is based on paaaast aff.marketing experience, but also 20y+ online business experience as well. Never take anything as absolute, but this should be helpful to many.