Bing ads

[angela7225]

Is it a good idea to target keywords that are high competition on bing?

 

[joeybabbs]

High competition usually means they are good keywords. It all depends on your budget. It never hurts to put them in your campaign. They just may not get any clicks unless you increase the CPC you are willing to pay on that keyword.

 

[angela7225]

Thanks for the response

 

[ChrisHB]

Quick question on how you target keywords.

I watched a video which said you had to put the phrase in brackets i.e. {my phrase
] or quotes "my phrase".

I now realize watching you that is wrong and in Bing you have Broad, phrase and exact.

Can you explain exactly how you use these and can you use a negative keyword to exclude keywords e.g. -free

Thanks

 

[joeybabbs]

Quick question on how you target keywords.

I watched a video which said you had to put the phrase in brackets i.e. {my phrase
] or quotes "my phrase".

I now realize watching you that is wrong and in Bing you have Broad, phrase and exact.

Can you explain exactly how you use these and can you use a negative keyword to exclude keywords e.g. -free

Thanks

I'm not sure what video you're referring to about the brackets but the brackets do work if you are using them to manually add kws.

"Phrase match"
[Exact match]

Usually when I start a campaign I will start on a broad match and eventually I will add phrase and exact match using the platform itself to do it for me just by selecting all and then changing them.

The reason I usually start broad is because I want to try and discover new keywords that I may not have thought of but at the same time it's going to be more expensive because it won't be as targeted often times.

Eventually once I have a campaign working really well usually everything is in the phrase match or exact.

 

[ChrisHB]

Thanks that's clear - it wasn't your video it was somebody else's

 

[nioviathinaia]

Could you please let us know if we should only use a landing page which is part of the domain with which we have registered our Bing ads account? Or we ae allowed to do direct linking, or use a different domain when we advertise on Bing? I would like to knwo for sure before risking to have my ad account suspended or the ad disapproved... Thank you

 

[joeybabbs]

Could you please let us know if we should only use a landing page which is part of the domain with which we have registered our Bing ads account? Or we ae allowed to do direct linking, or use a different domain when we advertise on Bing? I would like to knwo for sure before risking to have my ad account suspended or the ad disapproved... Thank you

You can advertise as many domains as you like and can direct link. I don't recommend direct linking.

You just can't use multiple domains in the same campaign or ad group.

 

[nioviathinaia]

Thank you so much Joey! You are always very helpful