C
clickman
Guest
when writing your sales email, choosing the right words is as important as keeping your copy short and simple .
so let's find out how to get our message across using short and simple words
http://blog.hubspot.com/ shares how
The results of this email spoke for themselves:
so let's find out how to get our message across using short and simple words
http://blog.hubspot.com/ shares how
The results of this email spoke for themselves:
- 57% open rate
- 21% response rate
- Outcome: 16 new customers
- Exciting subject line. The subject line is your gatekeeper, so 50% of email work should be spent crafting and testing different subject lines. You want to create an exciting but credible (not spammy or salesy) subject that intrigues recipients.
- Enticing offer. Give your prospects a reason to respond, and a simple call-to-action. Mentioning your past success with another client they’ve heard of makes this offer seem more realistic and obtainable.
- Personal feel. This sales email has the same basic format and tone of an email you’d send to your mom or best friend. When you’re too formal, you sound stiff and like a salesperson rather than a person-person.
- Social proof. One of your biggest barriers to selling is risk. No one wants to be the first customer and work with a company without credibility or experience. Mentioning one of your customers and the results you delivered to them makes you less of a risk.