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I have been dragging my heals on this Youtube Ads to CPA Offers Case Study because honestly it seems like a big hill to climb - but hills have never stopped me before. The goal with this campaign is to just attempt to get some cheap leads from youtube if possible. There is going to be a lot of testing, and a lot of work - which is great - because most people are too lazy to go this route, which may result in less competition.
I have decided to first layout my plan here on the forum so everyone can see it (and it seems to keep me on track).
I prefer to do videos of me building the campaign from scratch so I will add those on the Case Studies Library starting tomorrow > https://powerhouseaffiliate.com/case-study-library/
I don't know if this will be profitable but here is the plan.
Goal - Build a List in Solar Power Niche and break even or generate a profit from a CPA lead offer. (payout ranges between $10 - $60 USD Per Lead)
Breaking even while still building a list (or even losing a little) is fine with me since I can monetize the list on autopilot with other home services or financial offers.
There are a few networks I work with directly for solar power leads, but I am going to test this first with Envyus since they gave me my own custom domain setup for this offer.
Why am I building a list rather than just linking directly to the offer?
Google is google - they prefer me to link to content I own that serves their community.
Me linking directly to affiliate offers doesn't do that and it may break their policies. Linking to a landing page then to the offer is also a bit risky since it is sometimes considered a bridge page. I have decided, at least for the first few tests, that I will run ads to a squeeze page. I can at least see how the ads run and how many people are actually interested.
The other reason is the fact that I don't believe it will be easy or even possible to make a profit simply by promoting a low payout CPA offer succh as a solar power lead. The list will be valuable in itself.
The Funnel
I plan to test a few different angles and approaches but the funnel will be pretty straight forward.
Ad >> FREE Guide >> Goes to somewhat aggressive advertorial style quiz >> link to offer after one or 2 questions. (the offer itself is a continuation of the quiz, and requires the user to carry on answering questions about their home and power)
Angles will be "government stimulus, clean energy, save on power, make the world a better place" etc...
So the general idea is here is to get people to start micro commitments...right from clicking the link in my youtube ad or video description to entering a email on the next page, to answering 1 question at a time, till eventually they enter a home address and I get paid.
In the videos I will show the results of a few different tests, but I would love to get some feedback on other ideas you would like to see tested.
The Ads
Here is where I am really putting in the time. I have only ran youtube ads to PowerhouseAffiliate.com or my DayJobHacks youtube channel. The make money online niche seems easy since many people are desperately seeking ways to make money and will enter their email for any free training if the ads are coming from someone who knows what they are talking about. (or at least appears to know).
My challenge with solar is going to be the videos and the angles, coupled with the right targetting which I am still researching.
I have hired a freelancer to build a couple video ads just to get this up and running but the basic concept is like a tv commercial convincing people it is time to really find out how much they can save with solar power.
The next thing I will need to test is between in-stream ads or discovery ads. I will test those options first and compare and share the results.
Targeting
I will likely run 2 different campaigns at first. One will target keywords specific to solar power, and the other campaign will target specific videos and channels.
Testing & Tracking
Like any campaign this is going to require a ton of testing and fairly decent starting budget. ($1000 or more)
Here are things that will eat up budget:
Testing each of these components to find a potential combination that works:
If you have any ideas, or comments please share.
I have decided to first layout my plan here on the forum so everyone can see it (and it seems to keep me on track).
I prefer to do videos of me building the campaign from scratch so I will add those on the Case Studies Library starting tomorrow > https://powerhouseaffiliate.com/case-study-library/
I don't know if this will be profitable but here is the plan.
Goal - Build a List in Solar Power Niche and break even or generate a profit from a CPA lead offer. (payout ranges between $10 - $60 USD Per Lead)
Breaking even while still building a list (or even losing a little) is fine with me since I can monetize the list on autopilot with other home services or financial offers.
There are a few networks I work with directly for solar power leads, but I am going to test this first with Envyus since they gave me my own custom domain setup for this offer.
Why am I building a list rather than just linking directly to the offer?
Google is google - they prefer me to link to content I own that serves their community.
Me linking directly to affiliate offers doesn't do that and it may break their policies. Linking to a landing page then to the offer is also a bit risky since it is sometimes considered a bridge page. I have decided, at least for the first few tests, that I will run ads to a squeeze page. I can at least see how the ads run and how many people are actually interested.
The other reason is the fact that I don't believe it will be easy or even possible to make a profit simply by promoting a low payout CPA offer succh as a solar power lead. The list will be valuable in itself.
The Funnel
I plan to test a few different angles and approaches but the funnel will be pretty straight forward.
Ad >> FREE Guide >> Goes to somewhat aggressive advertorial style quiz >> link to offer after one or 2 questions. (the offer itself is a continuation of the quiz, and requires the user to carry on answering questions about their home and power)
Angles will be "government stimulus, clean energy, save on power, make the world a better place" etc...
So the general idea is here is to get people to start micro commitments...right from clicking the link in my youtube ad or video description to entering a email on the next page, to answering 1 question at a time, till eventually they enter a home address and I get paid.
In the videos I will show the results of a few different tests, but I would love to get some feedback on other ideas you would like to see tested.
The Ads
Here is where I am really putting in the time. I have only ran youtube ads to PowerhouseAffiliate.com or my DayJobHacks youtube channel. The make money online niche seems easy since many people are desperately seeking ways to make money and will enter their email for any free training if the ads are coming from someone who knows what they are talking about. (or at least appears to know).
My challenge with solar is going to be the videos and the angles, coupled with the right targetting which I am still researching.
I have hired a freelancer to build a couple video ads just to get this up and running but the basic concept is like a tv commercial convincing people it is time to really find out how much they can save with solar power.
The next thing I will need to test is between in-stream ads or discovery ads. I will test those options first and compare and share the results.
Targeting
I will likely run 2 different campaigns at first. One will target keywords specific to solar power, and the other campaign will target specific videos and channels.
Testing & Tracking
Like any campaign this is going to require a ton of testing and fairly decent starting budget. ($1000 or more)
Here are things that will eat up budget:
Testing each of these components to find a potential combination that works:
- The videos
- The type of video ad (discovery vs in-stream)
- Squeeze Pages A/B testing
- Page 2 in Funnel A/B Test
- The offer
- Different angles (government, savings, environment etc)
- Email follow ups
If you have any ideas, or comments please share.
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