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I hate the word "job" but as an affiliate marketer we really only have 2 main things to do.
A lot of people make their mistake right here. A lot of people think our job is to sell something.
With this in mind they start out their Affiliate Journey on the path of trying to sell.
They design really poor websites that look untrusting, and their whole mission is to sell something with overly aggressive headlines and calls to action. It's easy to think this because most training focuses on this type of stuff.
The reality is we need to sit back and think about what our main function is.
Why do you think most platforms online call us publishers?
The answer is because we are expected to produce or publish good content.
So job #1 is to produce good content and create an audience around our content that enjoys consuming it.
So what is job #2 you ask? It must be to sell something?
No our next job is to get traffic to someone else's offer. Since we are an affiliate for someone else we want to send qualified traffic to their offer and let them do the selling.
Once we grasp this concept as affiliates our whole business changes.
Producing content that users want to engage with or content that doesn't make the user feel like they are being sold to will drastically improve your conversion rates.
This is applicable to both paid traffic campaigns and seo campaigns.
This is why listicles and advertorials work well, this is why email captures and funnels work well...this is why honest product reviews work well.
People don't immediately feel like they are being sold to.
Take this concept to your next campaign and see if it helps!
A lot of people make their mistake right here. A lot of people think our job is to sell something.
With this in mind they start out their Affiliate Journey on the path of trying to sell.
They design really poor websites that look untrusting, and their whole mission is to sell something with overly aggressive headlines and calls to action. It's easy to think this because most training focuses on this type of stuff.
The reality is we need to sit back and think about what our main function is.
Why do you think most platforms online call us publishers?
The answer is because we are expected to produce or publish good content.
So job #1 is to produce good content and create an audience around our content that enjoys consuming it.
So what is job #2 you ask? It must be to sell something?
No our next job is to get traffic to someone else's offer. Since we are an affiliate for someone else we want to send qualified traffic to their offer and let them do the selling.
Once we grasp this concept as affiliates our whole business changes.
Producing content that users want to engage with or content that doesn't make the user feel like they are being sold to will drastically improve your conversion rates.
This is applicable to both paid traffic campaigns and seo campaigns.
This is why listicles and advertorials work well, this is why email captures and funnels work well...this is why honest product reviews work well.
People don't immediately feel like they are being sold to.
Take this concept to your next campaign and see if it helps!