- Messages
- 684
- Reaction score
- 142
- Points
- 43
We all have been facing this a lot and losing potential revenue. A lot of stuff is involved here as to why your emails are landing into Promotional tab of Gmail and other into main inbox. Main factors to worry about are:
A) Domain reputation: The more engagement your emails receive, the better the reputation. You can check your domain reputation in Google Postmaster.
B) HTML: Gmail, as well as other email services, see heavy-HTML messages as promotional. Plus, a heavy HTML code email might cause your email to be clipped. And Gmail doesn’t like that.
C) The content of the email: Unfortunately, there isn’t a defined line between what is considered promotional and what is not. Email services compare strings of your content to other emails that get sent to understand if your message is bad or not. The only way to understand it is testing.
The two main variables you can control here are your domain reputation and your content.
1) Improving your reputation:
This is all about engagement. The more engagement your emails get, the more inboxes you’ll hit. The main signals of engagement in order of importance are: Replies to your emails, whitelisting, clicks, opens.
Note: The more emails stay unopened, the lower your reputation will go. That’s why it’s essential to segment your list and unsubscribe inactive users.
2) Content:
Content can make or break your deliverability. And it’s the hardest part.
This is all about avoiding promotional words, sentences, CTAs, and so on. This could require a whole day to explain, but the best answer is to test it.
A) Domain reputation: The more engagement your emails receive, the better the reputation. You can check your domain reputation in Google Postmaster.
B) HTML: Gmail, as well as other email services, see heavy-HTML messages as promotional. Plus, a heavy HTML code email might cause your email to be clipped. And Gmail doesn’t like that.
C) The content of the email: Unfortunately, there isn’t a defined line between what is considered promotional and what is not. Email services compare strings of your content to other emails that get sent to understand if your message is bad or not. The only way to understand it is testing.
The two main variables you can control here are your domain reputation and your content.
1) Improving your reputation:
This is all about engagement. The more engagement your emails get, the more inboxes you’ll hit. The main signals of engagement in order of importance are: Replies to your emails, whitelisting, clicks, opens.
Note: The more emails stay unopened, the lower your reputation will go. That’s why it’s essential to segment your list and unsubscribe inactive users.
2) Content:
Content can make or break your deliverability. And it’s the hardest part.
This is all about avoiding promotional words, sentences, CTAs, and so on. This could require a whole day to explain, but the best answer is to test it.