Ways to improve click-through-rate on your banner ads

[onlooker]

below are tips on how to increase banner click-through-rates and not on conversion

Don’t go for too much colors and graphics; rather add more relevant texts. Most banner ads are filled with colors and graphics that do not say anything about the product. Make yours standout by adding 1-2 sentences explaining your value proposition.

Call to action does not always work. Having fake buttons and links within your banner do not always result in high click-through-rate.
Adding people’s photo may either work or not work on some banner ads

Adding free products generally works

 

[markstevens]

great post onlooker

one must also remember to use only high quality images

'less is more' - overcrowding your banner ad with too much color and info won't help

proper banner ad placement - the best parts to place an ad is on the left and top part of the page

do not in any way showcase the price on your banner, instead intrigued people with your banner to pull them in to check out your page

lastly, learn to use ' colour psychology '

 

[AnneRogers]

the most helpful article about how to make your banner ad stand out
when designing banner ads, one of everything is enough

• One image
• One message
• One call to action
• One brand mark

 

[cookiemonster]

i'm slowly transitioning to native advertising
although banner ad is not dead, i feel like it's time to use a more creative and modern way of online advertising

 

[contentisking]

banner ads are easier to integrate to website design, it is not dead there's just this ‘banner blindness’
an effective banner would have attractive and organized visuals, simple but engaging copy, clear call to action and do what you have promised to customers