Voluum for the Win on Tracking With Google?

[joeybabbs]

I have been running some display ads on Google and noticed the conversions were 30% off inside Google...

I found out Voluum has the capability to push conversions through API to Google so I am hoping for much better accuracy.

CPV lab is also working on a solution for this.

 

[theosap]

We plan to integrate voluum in all media buys including through Google Search/Display. Did you integrate their conversion tracking yet?

 

[joeybabbs]

I actually ended up leaving voluum...I used cpv lab now and it pushed conversions into google without access to my google account. I was missing a lot of data with voluum.

 

[theosap]

Joey, what kind of data you were missing? Can you elaborate more on this? Thank you!

 

[joeybabbs]

The major problems I have experienced with Voluum Tracker are “Malware and unwanted software” errors from Google, (I believe it has to do with how Voluum used Cnames for domains) they may have fixed it. The click loss, drastic drops in landing page CTR (shown below), roller coaster pricing models, and a lack of real data security were other issues I was concerned about. During the test we were using Parallel tracking and the LP CTR dropped significantly when we tested Voluum against our CPV labs.

 

[theosap]

Thanks for sharing. Indeed that's a significant difference. I looked it up and it seems the "Malware and unwanted software” has been occuring for a while.

 

[dcretired]

Don't use Voluum for Google - they dump your campaign with "Malicious software detected" - Use CPV labs or something else