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Updates from Google's Official 83-min long Marketing Livestream

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zoe

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Google had announced a Livestream for marketers a few days ago and that just happened recently. Their Livestream lasted for approx 1 and a half hours and was full of important things related to PPC marketers. You can watch that live stream here if you have time, but in case you are short of time, here are quick updates from that livestream.


Key Announcements:
  • Image and dynamic extensions are out of beta and available worldwide.
  • Custom audiences are rolling out to nearly all advertisers.
  • Discovery ads and video action campaigns get "Target ROAS" as a bid strategy.

In addition to this, they are also testing a new option where advertisers can connect their product feeds to Discovery ads. Preliminary results are showing these types of campaigns getting 60% more conversions.
 

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