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Twitter Launches 'Agency Playbook' to Guide Marketers on Best Practices

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zoe

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Twitter launched the first version of its Agency Playbook back in 2019, with this new iteration incorporating the latest Twitter features and stats, to provide further insight into evolving user behaviors.

You can download the 41-page playbook (with email sign-up) here, but in this post, we'll take a look at some key elements.

You’ll get to learn:
  • The latest, data-backed “Why Twitter?” narrative you can use in your pitch deck
  • Our top Tweet, campaign, and targeting best practices
  • In-depth overview of our campaign objectives, ad formats, bidding structure, and API integrations
  • Breakdowns for how to use Twitter Ads Manager and measure campaign success
  • Standout agency case studies
 

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