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To check or not to check? That is my question.

optimizepress

clearmachine

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Ok PA Family. I have been choosing the option in the image below on about half the ads I submit, usually based on the size of the audience displayed on the FB audience-o-meter. What makes you choose to "Expand Detailed Targetting" when submitting your FB campaigns? I understand why it is an option and its's purpose, etc.... but wondering if anyone is a staunch click or don't click the box in every circumstance FB marketer? Oh, and why?

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