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TikTok Introduces New Ad Types, Specially for E-Commerce

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zoe

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Whether or not you want to call them ads, you’ll soon be able to create a few more types on TikTok. They are all set to introduce four new ad formats that appear in TikTok pitch decks and will most likely be released this year.

1) Collection ads
Similar to YouTube overlay ads, they will appear at the bottom of each TikTok video. When people click on it, they land on your website.

2) Dynamic product ads
Similar to Facebook Dynamic Ads, these will allow you to retarget people based on past behavior.

3) Promo tiles
They will appear at the bottom of the video and can be used for any promotions you may have. You can also include a promotional code directly in the ad.

4) Showcase tiles
Also visible in the bottom right corner of each video. Instead of a single image, you can upload a gallery of images, allowing you to promote multiple products on a single video.

If you have an e-commerce product and didn’t think TikTok was a good fit for you, these new ad formats may change your mind. Your best bet is to always start with retargeting and work your way up from there.
 

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