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TikTok can now optimize their campaigns with flexible attribution windows

marketcall

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Did you know that running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days? An ‘attribution window’ refers to the time it takes for a customer to take action after an ad is clicked or viewed!

Some conversions happen immediately, while others require multiple touch points before a customer is convinced to make a purchase.A customizable attribution window allows marketers to optimize campaigns for their individual goals.

One business may only want to measure clicks that lead directly to sales, in which case a one-day attribution window is most appropriate. Another business may expect their customers to think about the purchase for several days before converting, in which case a seven-day attribution window is more suitable.

With TikTok Attribution Manager, you can select a specific time period to measure success for both click-through attribution (CTA) and view-through attribution (VTA)! Start working on TikTok ads with Marketcall!
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