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TikTok has just announced a new ad feature for their marketing platform and that is something many marketers were looking for. TikTok has enrolled a new ad type that works more like Facebook Lead Ads. So much so TikTok has named the feature "Lead Generation".
How it works: Users will click on your ad, which takes them to a form, without leaving TikTok.
Will it work for me? To win the confidence of marketers at this early stage, TikTok has published two case studies of brands that had success with Lead Ads, one of which was an e-commerce platform and the other a fragrance manufacturer. You can give them a read to get an idea.
If you are into Lead Gen, this is your day today to try a viral platform for lead generation.
How it works: Users will click on your ad, which takes them to a form, without leaving TikTok.
Will it work for me? To win the confidence of marketers at this early stage, TikTok has published two case studies of brands that had success with Lead Ads, one of which was an e-commerce platform and the other a fragrance manufacturer. You can give them a read to get an idea.
If you are into Lead Gen, this is your day today to try a viral platform for lead generation.