Split testing Landers on Google

[shijiantf]

Is it ok to split test landing pages under one single URL when we use google ads?

 

[joeybabbs]

I would recommend using experiments in Google and not swapping pages on the same URL.

 

[steve_goldberg]

Is it ok to split test landing pages under one single URL when we use google ads?

I requested a feature for CPV Lab to create a way to test landing pages on 1 URL with no redirect like Binom.org does. (love their implementation but their tracker lacks certain features I need) This would be super useful.

 

[joeybabbs]

I requested a feature for CPV Lab to create a way to test landing pages on 1 URL with no redirect like Binom.org does. (love their implementation but their tracker lacks certain features I need) This would be super useful.

This would be really cool! My account on google now is warmed enough that i have been using their MVLab redirects to split test. I am still a bit nervous doing so however cause I am sure Google can detect the different end pages. Thoughts @cpv lab ?

 

[Rickard]

Is it ok to split test landing pages under one single URL when we use google ads?

This is likely doable but seems really tedious especially if you are doing a lot of tests.

 

[cpv lab]

Sorry for the late reply to this, I don't think that we received the mention notification.

Based on our users' experience with Google Ads and split-testing pages, this is what works:

1. test multiple landing page variations with multivariate testing and MV Lab - in this scenario you have a single landing page (URL), but it loads multiple variations based on predefined conditions (different headlines, texts, images).
2. split-test multiple pages using an URL rotator page placed on the same domain as the landing pages. MV Lab also comes with this feature and you can easily generate the code for the URL rotator page for your campaign. What is important here is that you place the rotator page on the exact same domain as the landing pages (not on a subdomain).

Both options worked with good results for our users. The first approach doesn't involve any redirects and the variations are displayed in the same landing page, while the second approach had a redirect, but inside the same domain, which is accepted by Google Ads.

It is recommended to start the campaign on Google Ads with a single page variation or landing page URL and after some time more variations and landing pages can be added.