I have actually focused on running SKAG ( single keyword ad groups ) due to what I was taught from someone but I notice you focus more on STAG ( Single theme ad groups ) in your training.
The SKAG method takes more time to set up but it is a good way to try and disperse ad budget evenly across keywords so you can find single keyword winners instead of maybe missing some profitable keywords using the STAG method.
I am in no way telling anyone to use either SKAG or STAG because I am newish myself but I wanted to open the discussion of why people use what method and why they use it and if you have results of both that would be amazing to share.
The SKAG method takes more time to set up but it is a good way to try and disperse ad budget evenly across keywords so you can find single keyword winners instead of maybe missing some profitable keywords using the STAG method.
I am in no way telling anyone to use either SKAG or STAG because I am newish myself but I wanted to open the discussion of why people use what method and why they use it and if you have results of both that would be amazing to share.
