Question about the Ecommerce Offer Campaign Youtube

[taylor mihelis]

Hi
I watched this video

Are most converstions are from audience network of bing ads?

Does audience network give lower cpc and more converstions than search network?

 

[joeybabbs]

Yes somewhat..... Audience network is similar to native ads. The CPC really depends on targeting. In search if you target Keywords that are very buyer oriented you will pay more on search, but you will likely have more conversions. Native ads are a more broad style of advertising so you should pay a bit less per click.