Hey there it really depends on the keywords but here is some data to help you know our current conversion rates for clicks to our home page.
For cold traffic that lands on our home page we are getting roughly 10.78% of those people to join free. Of those free leads we see roughly 20% upgrade within 10 days.
So example:
100 people visit 11 of them become leads, 2 of those upgrade.
Keep in mind this is COLD traffic!
Warmer traffic like those who come through your landing page/presell and who are searching specific KWs related to what we sell should be double those numbers at least.
Also keep in mind if you want a direct to check out link instead of linking people to our home page after your presell this may also work better for you and you can actually track how many people join free right inside your own powerhouse affiliate account. When someone joins free they are basically connected to your account for life and if they ever upgrade you would earn commission at that point.
You can get those links in your PA account in the affiliate section.