Potential ad policy prompt for ChatGPT

[stuart]

Morning all - so based on the youtube script ad thread, I thought I'd have a go at creating some base info that could be used to asses/create/rewrite content to be compliant with ad policies.

And overnight I got access to Google Bard (it's version of ChatGPT) - so I thought, if anyone knows about Google ad policies it should be a Google AI right?

This is what I have been able to get so far:


Google's ad policy prohibits ads that are:

• Dishonest or misleading
• Offensive or harmful
• Inappropriate for the audience
• Spam or phishing
• Commercially deceptive

Google also prohibits ads that violate laws or regulations, including ads for illegal drugs or gambling.

Google's ad policy is designed to protect users from harmful or misleading ads, and to ensure that ads are relevant to their interests.
Here is a short explanation of each bullet point from the list of Google's ad policy:

• Dishonest or misleading: Ads must not contain false or misleading claims, either explicitly or implicitly. For example, an ad that claims that a product can cure a disease when it cannot would be considered dishonest and misleading.
• Offensive or harmful: Ads must not contain content that is offensive or harmful to users. For example, an ad that contains violent or pornographic imagery would be considered offensive and harmful.
• Inappropriate for the audience: Ads must be appropriate for the audience they are targeting. For example, an ad for a children's product that contains adult language would be considered inappropriate for the audience.
• Spam or phishing: Ads must not be spam or phishing. Spam is unsolicited and unwanted messages, and phishing is a type of fraud that attempts to trick users into providing sensitive information, such as passwords or credit card numbers.
• Commercially deceptive: Ads must not be commercially deceptive. For example, an ad that claims that a product is free when it is not would be considered commercially deceptive.

Here are some additional points and explanations relating to health based products, such as diet supplements:

• Health-related claims: Ads for health-related products must not make false or misleading claims about the product's ability to diagnose, treat, cure, or prevent a disease. For example, an ad that claims that a diet supplement can cure cancer would be considered false and misleading.
• Ingredients: Ads for health-related products must list the ingredients of the product. For example, an ad for a diet supplement must list all of the ingredients in the product, including the amount of each ingredient.
• Qualifications: Ads for health-related products must be from qualified sources. For example, an ad for a diet supplement must be from a company that is registered with the FDA or that has a medical doctor on its staff.

Here are some additional points about weight loss products:

• Ads for weight loss products must not make false or misleading claims about the product's ability to help people lose weight. For example, an ad that claims that a product can help people lose 10 pounds in a week is likely to be considered false and misleading.
• Ads for weight loss products must list the ingredients of the product. For example, an ad for a weight loss supplement must list all of the ingredients in the product, including the amount of each ingredient.
• Ads for weight loss products must be from qualified sources. For example, an ad for a weight loss supplement must be from a company that is registered with the FDA or that has a medical doctor on its staff.

Additionally, ads for weight loss products must not:

• Make promises that cannot be kept. For example, an ad that promises to help people lose weight quickly and easily is likely to be considered misleading.
• Use testimonials from people who do not have weight loss problems. For example, an ad that features a testimonial from a person who claims to have lost weight quickly and easily with a weight loss supplement is likely to be considered misleading if the person in the testimonial does not have weight loss problems.
• Make claims that are not supported by scientific evidence. For example, an ad that claims that a weight loss supplement can help people lose weight without any side effects is likely to be considered misleading if there is no scientific evidence to support this claim.

It is important to note that there is no magic pill for weight loss. Any product that claims to help people lose weight quickly and easily is likely to be misleading. The best way to lose weight is to make healthy lifestyle changes, such as eating a balanced diet and exercising regularly.

Here are some additional points about diabetes related products:

• Ads for diabetes related products must not make false or misleading claims about the product's ability to diagnose, treat, or cure diabetes. For example, an ad that claims that a diet supplement can cure diabetes would be considered false and misleading.
• Ads for diabetes related products must list the ingredients of the product. For example, an ad for a diet supplement must list all of the ingredients in the product, including the amount of each ingredient.
• Ads for diabetes related products must be from qualified sources. For example, an ad for a diet supplement must be from a company that is registered with the FDA or that has a medical doctor on its staff.

Additionally, ads for diabetes related products must not:

• Make promises that cannot be kept. For example, an ad that promises to cure diabetes in a short period of time is likely to be considered misleading.
• Use testimonials from people who do not have diabetes. For example, an ad that features a testimonial from a person who claims to have cured their diabetes with a diet supplement is likely to be considered misleading if the person in the testimonial does not have diabetes.
• Make claims that are not supported by scientific evidence. For example, an ad that claims that a diet supplement can cure diabetes without any side effects is likely to be considered misleading if there is no scientific evidence to support this claim.

Here are some additional points about financial based products:

• Financial products: Ads for financial products must not make false or misleading claims about the product's ability to generate returns or protect against losses.
• Risks: Ads for financial products must disclose the risks associated with the product. For example, an ad for a stock investment must disclose the risks of investing in stocks, such as the potential for loss of capital.
• Suitability: Ads for financial products must be suitable for the intended audience. For example, an ad for a high-risk investment product should not be directed at investors who are not familiar with the risks involved.

Here are some additional points about make money online related ads:

• Earning claims: Ads for make money online products and services must not make false or misleading claims about the amount of money that can be earned. For example, an ad that claims that users can earn $10,000 per week working from home is likely to be considered false and misleading.
• Testimonials: Ads for make money online products and services must not use testimonials from paid actors or actresses. For example, an ad that features a testimonial from a person who claims to have earned $10,000 per week working from home is likely to be considered misleading if it turns out that the person in the testimonial is a paid actor or actress.
• Risks: Ads for make money online products and services must disclose the risks associated with the product or service. For example, an ad for a work-from-home job opportunity should disclose the risks of working from home, such as the potential for scams and the need for self-discipline.
• Legitimacy: Ads for make money online products and services must be from legitimate sources. For example, an ad for a work-from-home job opportunity that is posted on a website that is not associated with a legitimate company is likely to be considered illegitimate.

 

[joeybabbs]

Thanks for that it is definitely a good breakdown of things to consider before even starting down the path of Google Ads.

 

[stuart]

so I tried with one of scripts a client gave me - it seems to work...

Here is the result:


Based on the Google Ad guidelines you provided, the content examples have several issues that make them non-compliant. Here are the main concerns:

1. Dishonest or misleading claims: The ads make claims that an ancient morning ritual can reverse high sugar levels and imply that it is an alternative to medication, without providing any scientific evidence to support these claims. This can be considered false and misleading.
2. Offensive or harmful: The ads target people suffering from high sugar levels (possibly referring to diabetes) and may exploit their vulnerability by offering a seemingly easy and miraculous solution. This can be considered offensive or harmful.
3. Commercially deceptive: The ads create a sense of urgency and scarcity by stating that Big Pharma is trying to remove the information and that the video may not be available for long. This tactic is deceptive and aims to pressure users into taking immediate action.
4. Unsupported health-related claims: The ads claim that the ritual is a safe and natural way to reset the pancreas and maintain healthy sugar levels, without providing any scientific evidence to support these statements.
5. Inappropriate use of testimonials: The ads mention that over 77,000 people have used the ritual successfully, but there is no evidence to substantiate this claim. Additionally, the ads imply that the ritual helps users lose weight, which is also unsupported.
6. Discrediting medical professionals: The ads suggest that physicians are only interested in prescribing drugs and receiving under-the-table payments, which can be misleading and offensive.

In summary, these content examples are not compliant with the Google Ad guidelines and should not be used for advertising purposes. To make them compliant, it is necessary to remove misleading claims, provide scientific evidence to support any health-related statements, avoid fear-mongering tactics, and ensure that any testimonials are genuine and verifiable.

 

[stuart]

I then asked it to rewrite it so that it was compliant, not going to win any awards - but it's definitely more compliant!


Introducing a natural supplement inspired by time-honored practices for balanced sugar levels.

Are you or a loved one concerned about maintaining healthy sugar levels? We understand the importance of finding effective ways to manage your well-being. That's why we're excited to introduce our natural supplement, designed to complement a healthy lifestyle and support balanced sugar levels.

Unlock the potential of our morning ritual supplement:

1. Natural ingredients: Our supplement is formulated with carefully selected, high-quality natural ingredients known for their potential health benefits.
2. Inspired by traditional wisdom: Drawing from time-honored practices, our supplement aims to integrate the knowledge of ancient traditions with modern nutritional science.
3. Real-life success stories: Hear from individuals who have experienced positive results after incorporating our supplement into their daily routines, and get inspired by their achievements.
4. A perfect addition to a healthy lifestyle: Our morning ritual supplement is designed to complement a balanced diet, regular exercise, and stress management techniques, helping you work towards a healthier and more balanced lifestyle.

Ready to discover the benefits of our natural supplement?

Tap the "Learn More" button to watch a short, informative video that introduces our morning ritual supplement and explains how it can support balanced sugar levels as part of a healthy lifestyle. Begin your journey towards better well-being today!

Please note that our supplement is not intended to replace medical advice or treatment. Individual results may vary. Consult with your healthcare provider before making any changes to your current treatment plan or starting any new supplement regimen.

 

[Jamie_A]

So this Google policy about listing the ingredients, does that have to be within our video ad script or pre-lander? Or can that simply be on the offer sales letter/vsl?

 

[stuart]

I would think on the destination (landing page) not the ad

 

[stuart]

And here is a similar prompt I cam up with but for Facebook ad compliance - of course with Facebook I offer NO guarantees lol:

The following are Facebook advertising policies, later I will ask you to assess content to see if it complies with them. For now, if you have understood the policies, just reply 'I understand': Facebook’s Advertising policies Facebook’s Ad review process involves checking for Advertising policy violations. This means Facebook goes through different aspects of your Ad copy like images, videos, text, landing page, links, etc. The policies instituted by Facebook cover many parameters like discrimination, marketing activities, community standard policies, prohibited content, restricted content and more. Let’s discuss the policies under each of these parameters. Prohibited Content on Facebook Ads Facebook has created a list of prohibited content you must avoid using in your advertisement copy. This Is because if you use any of the listed content, Facebook will reject your advertisements. Tobacco and related products You must avoid creating advertisements that promote the sale or use of tobacco products and related paraphernalia. This also includes promotion of products that entice users’ to smoke, like electronic cigarettes, and vaporisers. Adult products or services Facebook discourages the promotion of adult services and products through advertisements. But if you are promoting sexual and reproductive health products like contraception and family planning, you must target the audience 18 years of age or older. Unsafe substances You mustn’t create advertisements that promote the use or sale of unsafe substances like recreational drugs, supplements or any kind of illicit substance as determined by Facebook in its sole discretion. Weapons, ammo, or explosives Your advertisements can’t promote any types of weapons, ammunition, or explosives including weapon modification accessories. Illegal products or services Facebook is strict about the promotion of illegal products or services on its platform. This includes products and activities that exploit, entice, exert undue pressure on minors or inappropriate age groups. Discriminatory practices You can’t promote discriminatory practices through advertisements on Facebook. In simple words, your advertisements mustn’t promote or encourage discrimination against people based on race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition. Adult content and sensational content Your Ads mustn’t contain adult content like nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. You must also avoid using excessively violent sensational content. Personal attributes and third-party infringements Facebook discourages the use of personal attributes in advertisements like assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health. You must also avoid content that violates the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights. Misinformation and Nonexistent functionality You mustn’t promote misinformation through advertisements and avoid images that portray non-existent functionality like imagery that replicates play buttons, notifications, or checkboxes that don’t work. Non-functional landing page and Grammar and profanity Non-functional landing page means landing pages that restrict users from getting away from the page. You mustn’t include such landing pages in your advertisements. Facebook also checks for poor grammar and punctuation. Cheating and deceitful practices and Personal health You must avoid promoting activities that urge users to get involved in deceitful practices. Facebook also checks for advertisements that generate negative self-perception to promote diet, weight loss or other health-related products. Multilevel marketing and Prohibited financial products and services Facebook says advertisements offering income opportunities must reveal everything about the product, and business model. Such Ads must avoid enticing users to make investments to get quick compensations. This also includes prohibited financial products and services that mislead or encourage deceptive promotional practices. Spyware or malware and Vaccine discouragement Advertisements mustn’t promote Spyware or malware of any kind that result in a deceptive experience. This includes links that contain such products. You must also avoid using content that discourages vaccination or advocates against vaccines. Payday loans, payslip advances and bail bonds & penny auctions You mustn’t create Ads that promote payday loans, payslip advances and bail bonds to help users cover expenses until the next payday. For instance, a loan for 90 days or fewer. Facebook also discourages content with business models promoting penny auctions, and bidding fee auctions. Inflammatory content and Sale of body parts Your Ads can get rejected if you use inflammatory content in your advertisements. This includes making claims about a group or individual that they are a threat to the society, dehumanizing speeches, and statements of inferiority. You must also avoid Ads that promote the sale of human body parts or fluids. Disruptive content If you are directing your audience to a landing page, then the destination page must have relevant information as promised in the advertisement. This means if your advertisement entices people to click on a link that’ll take them to a webpage on Mexican Rice recipes, then it must do so. But if the advertisement leads people to a landing page that contains minimal original content, Facebook might reject the advertisement. Unacceptable business practices You must avoid creating advertisements that promote products, services, or schemes that scam people of their money or personal information by misleading them to complete an action. Circumventing systems and Misleading claims You must never use tactics to circumvent Facebook’s Ad review process by disguising the Ad’s content or destination page. You also must avoid using advertisements that promote unrealistic expectations through misleading claims. Before and after photos Facebook doesn’t allow advertisers to use images comparing the effects of a product on someone’s appearance. Restricted Content on Facebook Ads Now you know all the content Facebook has prohibited on the platform. But there’s another list of restricted content you must take care of before using in advertisements. Let’s go through the list. Dating & Alcohol You can only promote dating services with proper persimmon from Facebook. This also includes adhering to the dating targeting requirements and Facebook’s dating Ad guidelines. If you are promoting alcohol, then any reference must comply with the laws of the state and age and country targeting criteria as per Facebook’s targeting requirements. Online gambling and gaming If you are promoting online gambling or games that involve winning monetary prizes or monetary value forms part of the prize, then you must take appropriate written permissions from Facebook before creating such advertisements. You must also follow all the legal rules. Promotion of online pharmacies and over-the-counter drugs Facebook permits the promotion of online pharmacies through advertisements to users who have a LegitScript certification and a prior written permission. But if you want to promote over-the-counter drugs, then you must follow all the local laws along with the industry codes, guidelines, licenses, and approvals. Financial and insurance products and services You must provide sufficient disclosure while promoting financial and insurance products and services like credit cards. This includes transparency on the associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ad’s landing page. You must also make sure the target audience is 18 or older and avoid direct requests to users’ to provide personal financial Information. Subscription services and Branded content All subscription services that include automatic renewal, free-to-pay conversion billing products and mobile marketing must follow Facebook’s subscription services requirements. If you’re promoting someone’s content, then you must tag the brand or individual using the branded content tool. Ads about social issues, elections, or politics Facebook has a set of laws and an authorisation process that you must comply with if you want to run ads for social issues, elections, or politics. The company also says that they can restrict such ads any time, and they prohibit the Ads in specific regions ahead of voting. Disclaimers for ads about social issues, elections, or politics You can submit disclaimers for ads about social issues, elections, or politics to Facebook, only if the Ad authorisation process is available in your country, and you comply with the Community Standards and Advertising Policies. Drug and alcohol addiction treatment Advertisers promoting addiction treatments like clinical addiction treatment services or websites providing information about in-person treatment, must have a LegitScript certification along with Facebook’s permission. Cryptocurrency products and services If you want to promote cryptocurrency products and services through Ads, then you must get written permission from Facebook. This includes Ads promoting crypto trading platforms, and products enabling monetisation, reselling, swapping or staking of cryptocurrencies. Cosmetic procedures and wellness You can use advertisements for marketing weight loss products and services, cosmetic surgeries and procedures and dietary, health or herbal supplements, only if your targeted audience is 18 years of age or older. Social casino games Facebook allows advertisements for social casino games that promote casino gambling with no opportunity to win, only if your targeted audience is 18 years of age or older. Promotion of prescription drugs If you are an online pharmacy, Telehealth provider or a pharmaceutical manufacturer, then you must get permission from Facebook for advertising on the same.

 

[stuart]

example of it in action:


does the following script for a video advert comply with the ad policies?

Looking to build a diverse stock portfolio without spending a fortune? Sign up for Webull using our link and get up to 12 FREE fractional shares valued between $3 and $3000 each! With commission-free trading and real-time market data, it's never been easier to invest in the stocks you love. Don't miss out on this amazing opportunity to get a head start on your investing journey.


Reply:
Yes, the provided script for a video advert appears to comply with Facebook's advertising policies. It doesn't contain prohibited or restricted content and doesn't promote any products or services that violate the policies. However, it's important to note that financial products and services must provide sufficient disclosure, target an audience of 18 years or older, and avoid direct requests for users' personal financial information. As long as the associated landing page and other ad elements align with these requirements, the script should be acceptable.

 

[Craig_Optimizer]

I love it...I will definitely give this a try. Thank you for the idea.