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From Stacked Marketer:
Brave—arguably the most popular privacy-first browser out there—launched a self-serve ads program, giving marketers the power to set up and manage search campaigns.
A Brave new world: For now you can purchase Brave Ads Push Notifications for English-language campaigns, with News Ads, Search Ads, and other languages coming soon.
… But you do have to meet a few requirements, namely:
How it works: The browser targets users based on browsing history. Ads are matched with users' devices using a machine learning model that identifies behavioral and contextual signals.
Users who engage with your ads earn rewards for their attention in the form of tokens.
The Brave Ads concept is pretty novel, because it's a blockchain-based browser where all targeting happens during one session. No data stored. Wild stuff.
Why we care: Brave currently has 57M monthly active users, and about 10% of them have opted in for ads.
So given its unique, privacy-first advertising model and dedicated user base, this ad channel seems worth trying out.
And who knows? In an increasingly regulated landscape, maybe other browsers will follow Brave’s lead…
Brave—arguably the most popular privacy-first browser out there—launched a self-serve ads program, giving marketers the power to set up and manage search campaigns.
A Brave new world: For now you can purchase Brave Ads Push Notifications for English-language campaigns, with News Ads, Search Ads, and other languages coming soon.
… But you do have to meet a few requirements, namely:
- One-month minimum campaign duration.
- $1000 minimum spend.
- Pre-payment for the first month.
How it works: The browser targets users based on browsing history. Ads are matched with users' devices using a machine learning model that identifies behavioral and contextual signals.
Users who engage with your ads earn rewards for their attention in the form of tokens.
The Brave Ads concept is pretty novel, because it's a blockchain-based browser where all targeting happens during one session. No data stored. Wild stuff.
Why we care: Brave currently has 57M monthly active users, and about 10% of them have opted in for ads.
So given its unique, privacy-first advertising model and dedicated user base, this ad channel seems worth trying out.
And who knows? In an increasingly regulated landscape, maybe other browsers will follow Brave’s lead…