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Native MGID - Two Campaigns No Conversion Now What?

alvishouse

Premium Member
I have run two campaigns in weight loss on MGID with not conversions.
Context / Background for 2nd Campaign:
MGID on Mobile
Premium widgets
Weight loss offer
Advertorial presell
$100 daily budget
Day 5 of 7 (started 3/22/21)No conversions
Impression 212,514
Clicks Images 798
Spent $714.27
Tracker Voluum
Landing Page(s) CTR 6.67%,

This is only my second campaign (new to native). First campaign ran for 7 days no conversions. Learning a lot looking at the data.
Any feedback would be appreciated. thank you in advance
 

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joeybabbs

LIFETIME MEMBER
Staff member
Have you looked deeper into the widgets to see if any widgets are eating a lot of budget without clicking through your advertorial to the offer?
 

alvishouse

Premium Member
I had 3 automated rules setup but it looks like they only ran the first 48 hours. The rule are as follows:
1. Cost > 38 LP and CTR% <= 0 and CR% <=0
2. Visits >= 25 and CTR% >=50% and CR%<=0 (This is for potential fraud)
3. Visits >= 25 and CTR% <=5% and CR%<=0

This blocked 5 widget in the first 2 days. There are currently 253 widgets and based on the cut criteria above it need to or should have cut an additional 3 widgets.
 

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alvishouse

Premium Member
Another thing is my budget is exhausted within a couple of hours. I have the options selected to spread it through out the day evenly but its eaten up within a couple of hours. I changed the dayparting option to run between 6 am to 1 am. before I did that the budget was being used up at 3 am.
 
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