More Conversions: Now You Can Get more Leads from YouTube Ads

[zoe]

In the latest post, Google has announced an update about a metric that aims to better understand conversions based on video ads. Google is rolling out EVCs pretty soon so we can expect better results would be coming out from YouTube video ads in the coming days.

Google said in their post that:

Based on these studies, we found that most incremental conversions come from engaged users who are given the option to skip but choose to watch your ad. In fact, over 60 percent[SUP]1[/SUP] of all skips on YouTube direct response in-stream video ads happen before 10 seconds. Therefore, the decision to watch 10 seconds of a skippable ad is a user choice that signals an ‘engaged-view’.

Google did a complete study before rolling out this feature which creates greater chances of benefits coming out of this feature.