media buying tips from experts

[blogsrus]

expert media buyers are masters of the art of negotiating placement and price to get the best possible value for their money


tip #1 Identify Your Target Market
understand the type of market you want to target to ensure you meet the interests of potential customers and lead

tip #2 Plan Your Design
think about how your ad will look on a desktop computer, tablets and mobile devices etc.

tip #3 Set a Reasonable Budget
having a clear amount of money to spend on ads will help you decide which ad option is right for you

tip#4 Compare and Contrast
it's not about finding the site that charges the least but the site that offers the most competitive rates for the best ad positions

tip#5 Track Everything
pay attention to your stats, track and analyze your results and calculate your roi

- any other tips you have please share here

 

[arbitrageking]

Set campaign goals
Develop a media timetable
Know the Market

 

[vincentscott]

expert media buyers are masters of the art of negotiating placement and price to get the best possible value for their money


tip #1 Identify Your Target Market
understand the type of market you want to target to ensure you meet the interests of potential customers and lead

tip #2 Plan Your Design
think about how your ad will look on a desktop computer, tablets and mobile devices etc.

tip #3 Set a Reasonable Budget
having a clear amount of money to spend on ads will help you decide which ad option is right for you

tip#4 Compare and Contrast
it's not about finding the site that charges the least but the site that offers the most competitive rates for the best ad positions

tip#5 Track Everything
pay attention to your stats, track and analyze your results and calculate your roi

- any other tips you have please share here

can you recommend some media buying agencies for small businesses please

 

[swarley]

found these media buyers through research

1. Mark Collins, managing director of broadcast trading, Group M
2. John Overend, managing director, OPera
3. Dominic Williams, chief trading officer, Amplifi
4. Chris Locke, managing director, VivaKi
5. Phil Wise, head of Investment, MEC
6. Christian Byron, managing partner, investment, OMD UK
7. John Maloney, managing partner, Maxus
8. Robin O’Neill, digital director of media, Group M
9. Adam Pace, managing director, Annalect
10. Jon Horrocks, managing partner, Blue 449

they'd probably charge quite a lot of money since they are professional buyers
alternatively you can check out these softwares Adtime and Smorgads

 

[seowhiz]

some of the tips that you could find helpful

• find out who else is advertising on the same platform - consider other marketers that are using that platform/marketing on the same demographic. it's a clear indicator that the platform will be of good use to your brand
• haggle for a better deal - whether you are negotiating for a discount or better spot/placement, it is important to include this at the start of the conversation
• buying on CPM basis - allows both traditional and digital formats to be held accountable to the same standards.

 

[sylvie]

has any of you used these tools

Nielsen Expenditures
Vividata
Google Trends/ Think with Google
Infosys

 

[Superx]

has any of you used these tools

Nielsen Expenditures
Vividata
Google Trends/ Think with Google
Infosys

I use google trends for promoting trending products from shopify, it's a very useful tool!