Ok, So I have two options to run on Revcontent. I already have a Voluum account and I can use their DSP, this will give me access to revcontent, MGID and other Native networks. I don't currently have an account on Revcontent. I imagine it would be better to run on the "actual" revcontent because I would think there is some margin added to traffic if I use the Voluum DSP. Also, doesn't look like the blacklist will work, as they don't seem to be referencing the sources by IDs, but web addresses.
Any thoughts on this or DSPs in general?
I always prefer to work directly on the ad networks yes. I don't like the idea of the added click costs, and another potential party involved in looking at my data. But some people find value in those brokers I call them...basically they sometimes offer better automatons like "auto pause' placements based on rules.
As for the blacklist do you see this option?