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LinkedIn Releases Official Marketing Guides for Success on its Platform

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zoe

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LinkedIn has great potential for affiliate marketers. I suggest LinkedIn for products and offers that are B2B, even though you can sell B2C products and services as well, but since it is built for professionals, I suggest to go with B2B offers and products.

LinkedIn just released their official guides with stats and tips on how you can get the best of Linkedin with marketing, branding and lead generation. Check their official PDFs in the links given below.
Give these docs a serious read in order to know how you can get the best out of LinkedIn.

Quick Summary of LinkedIn Docs

1) Lead Generation: LinkedIn explains how to smartly use targeting options without overdoing it, how you can monitor your campaigns in order to get quality leads.

2) Branding: ROI isn't the only factor for many brands. LinkedIn's guide on branding suggests how you can protect and build your brand.

3) Advertising: LinkedIn recommends you first decide between brand and demand-based marketing. Their guide provides a handy chart to figure out which one is best for you. LinkedIn also suggests complementing your advertising with a strong organic strategy to bolster both!
 

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