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Microsoft has expanded the marketing features for Linkedin, they announced in their blog post. Now B2B marketing professionals can utilize targeting feature for Search and Audience campaigns. Earlier Linkedin Marketing was giving very limited options to target audience for ads. Now when you create a dynamic remarking list for a shopping campaign, you can re-target visitors to your site with shopping ads of the products they have visited.
When someone has purchased the product, their tracking system will remove the user from the algorithm so you don't waste ad spend by showing the same ad to them again. This is similar to Google Ads' shopping re-targeting lists feature. This new feature will open new opportunities and will make you able to expand and refine your targeting and improve your ad performance on Linkedin.
When someone has purchased the product, their tracking system will remove the user from the algorithm so you don't waste ad spend by showing the same ad to them again. This is similar to Google Ads' shopping re-targeting lists feature. This new feature will open new opportunities and will make you able to expand and refine your targeting and improve your ad performance on Linkedin.
