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Linkedin Introduces Three new Ad Features to Simplify Marketing

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zoe

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Marketers are always excited when a leading marketing platform introduces a new ad format. Basically, it provides a temporary opportunity for higher CTRs (and usually lower CPMs as a result) due to people seeing those new types of ads for the first time. This brings a better CTR than commonly advertised ad formats.

Besides new ad types, Linkedin's latest announcement is good news if you’re into B2B and host events or webinars.

#1) Event Ads
- This new ad format will appear in the LinkedIn feed.
- You'll also get event analytics, which will provide metrics such as reach, engagement, and firmographics (yes, this is a real word) of event attendees.

#2) Boosting posts is getting easier
- LinkedIn is adding a "Boost" button to every post on your LinkedIn pages.
- Its functionality is nearly identical to Facebook's "Boost" button.

#3) Custom Streaming
- It allows you to live-stream via the broadcast tools
- You can do so with tools like Zoom, OBS, WebEx, and, in the following months, Microsoft Teams.

LinkedIn is also hosting an event to train marketers about these features. You can register here to learn more.
 

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