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Linkedin Introduces Free Certification Courses


Staff member
LinkedIn has launched two new, free LinkedIn marketing certification courses, which enable you to both learn more about LinkedIn's ad tools and options, and also earn an official certification, which you can then display on your LinkedIn profile.

LinkedIn's offering two certifications to showcase your platform expertise:

1) Fundamentals Certification (Basic)
Demonstrates expertise in launching LinkedIn Ad campaigns and tactics. With this certification, you can run successful LinkedIn Ad campaigns that drive business results.

2) Marketing Strategy Certification (Intermediate)
Demonstrates expertise in leveraging LinkedIn Ads for full-funnel strategies, including Brand Awareness and Lead Generation. Once certified, you can create marketing strategies that leverage the full suite of LinkedIn marketing tools.

The process for earning your certification involves first learning about LinkedIn's ad products, via a range of courses available on the LinkedIn Certifications page.

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