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If you are not constantly testing then you could be leaving money on the table.
Split testing should be a standard approach and it doesn't have to be crazy tests.
I wanted to share this CPV Lab pro data from a search campaign I am running and just show how one tiny little change can make a big difference.
As you can see I have an LP1 which is my "control page" and I now test against it at 10% of the traffic. All I do is test little things at this point like change the headline on the lander, change the main image, or change the call to action...I only make one change at a time and test.
All I did was change the headline from
"Stop the Pain..."
to
"Faster Pain Relief."
These are the exact headlines.
The first one has been outperforming most tests. Even when I add in more elaborate headlines the simple "Stop the Pain..." wins.
So know this...
I typically would move on from the headline once I have one that outperforms after a few tests... then start testing another part of the page.
This is key when testing. Some people make multiple changes and this opens up a whole world of possible combinations of what actually made the page better.
I will only test a completely different page at the start of my campaigns and usually, within the first couple of days, I can see which page is winning and then start testing the parts of that page...
Hope this helps.
Split testing should be a standard approach and it doesn't have to be crazy tests.
I wanted to share this CPV Lab pro data from a search campaign I am running and just show how one tiny little change can make a big difference.
As you can see I have an LP1 which is my "control page" and I now test against it at 10% of the traffic. All I do is test little things at this point like change the headline on the lander, change the main image, or change the call to action...I only make one change at a time and test.
All I did was change the headline from
"Stop the Pain..."
to
"Faster Pain Relief."
These are the exact headlines.
The first one has been outperforming most tests. Even when I add in more elaborate headlines the simple "Stop the Pain..." wins.
So know this...
I typically would move on from the headline once I have one that outperforms after a few tests... then start testing another part of the page.
This is key when testing. Some people make multiple changes and this opens up a whole world of possible combinations of what actually made the page better.
I will only test a completely different page at the start of my campaigns and usually, within the first couple of days, I can see which page is winning and then start testing the parts of that page...
Hope this helps.
