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Instagram is all set to turn into an Affiliate Network

zoe

Administrator
Staff member
You read it right. Instagram wants to turn influencers into affiliate marketers. They just announced that creators will soon be able to tag products in their IG posts and earn a commission when people buy using that attached link. This will all take place within the Instagram app.

For now, Instagram is testing this with a small group of US-based creators before expanding to more people and businesses. So, if you use influencer marketing, this can completely change the negotiation dynamics very soon. Conversions could shift from “hey, we’ll give you $X if you promote our product” to “we have a proven X percent conversion rate on our product, give it a shot.”

This is great news for all performance-driven marketers.
 

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