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As email marketing / newsletters marketing is getting bigger these days, it is high time to learn about the in-depth strategies and tricks to get the best of email marketing. If you haven't yet built a newsletter for your audience, you are missing a lot, so the first thing that I would suggest is to go and build a newsletter first. Having a newsletter is like having your own goldmine, it gets valuable with every passing day. If you are the one who already have built an email list, below quick tips will help you increase your email engagements.
You might have observed that many email marketing professionals just design a standard email and sent it to everyone, and as a matter of fact, many won't even relate to that email, so why would they even engage with the email?
The best way?
Segment your list:
- High AOV Customers
- Discount Customers
- New Product Customers
- Frequent Buyers
- VIP Customers
- Abandoned Checkout
- Abandoned Cart
- Viewed Product(s)
Send these segments specialized emails based on their level of awareness. Avoid sending standard emails, the more standard and irrelevant emails you sent, the more your subscribers will start avoiding your emails. Follow this tip for your next 4 newsletters then compare these 4 newsletters with the engagement of your old 4 newsletters to see the magic.
You might have observed that many email marketing professionals just design a standard email and sent it to everyone, and as a matter of fact, many won't even relate to that email, so why would they even engage with the email?
The best way?
Segment your list:
- High AOV Customers
- Discount Customers
- New Product Customers
- Frequent Buyers
- VIP Customers
- Abandoned Checkout
- Abandoned Cart
- Viewed Product(s)
Send these segments specialized emails based on their level of awareness. Avoid sending standard emails, the more standard and irrelevant emails you sent, the more your subscribers will start avoiding your emails. Follow this tip for your next 4 newsletters then compare these 4 newsletters with the engagement of your old 4 newsletters to see the magic.