How much are an ok CTR value and a good CTR value for a push campaign?

[tonegawa]

Hello,

I'd like to know, in a push campaign, how much are an ok CTR value and a good CTR value for the 3 basic elements:

1) an ok CTR for the banner and a good CTR for the banner
2) an ok CTR for the landing page and a good CTR for the landing page
3) an ok CTR for the offer and a good CTR for the offer (after the final landing page click)

I need to know these values in order to understand when I should keep an element because it has good stats and when I should remove it.

Thanks

 

[joeybabbs]

Hello,

I'd like to know, in a push campaign, how much are an ok CTR value and a good CTR value for the 3 basic elements:

1) an ok CTR for the banner and a good CTR for the banner
2) an ok CTR for the landing page and a good CTR for the landing page
3) an ok CTR for the offer and a good CTR for the offer (after the final landing page click)

I need to know these values in order to understand when I should keep an element because it has good stats and when I should remove it.

Thanks

Hi which ad platform are you using?

1. The ads manager should be able to tell you these values based on the data they see.
2. LP CTR again really depends on devices, what you are promoting and how you are getting people to click through. Are you using a survey? or spin wheel or what?
3. How are you measuring the offer CTR? Is it your own offer?

 

[tonegawa]

I have not started yet. I just wanted to have a guideline on what are acceptable numbers and what are not

Hi which ad platform are you using?

1. The ads manager should be able to tell you these values based on the data they see.
2. LP CTR again really depends on devices, what you are promoting and how you are getting people to click through. Are you using a survey? or spin wheel or what?
3. How are you measuring the offer CTR? Is it your own offer