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I am posting this cause I actually want to know how many tests people do before they find a winner...
I can tell you for myself I have tested hundreds of campaigns over the years.
By campaigns I mean testing an offer, a couple landing pages, multiple ads, and an angle.
If that doesn't work I start over with maybe new offers and new angles and would consider that a new campaign.
I can honestly say the old "test 20 and find 1 winner rule" is not the case. I can say more like 30 or 40 tests before finding something profitable.
Finding something scalable can take even more tests.
I can drastically reduce this number of tests by spying using tools readily available.
For example for my search ads I am using spyfu and semrush.
Just thought I would ask the community...how many tests have you done, and have you found any tricks to reduce amount of testing to find winners?
I can tell you for myself I have tested hundreds of campaigns over the years.
By campaigns I mean testing an offer, a couple landing pages, multiple ads, and an angle.
If that doesn't work I start over with maybe new offers and new angles and would consider that a new campaign.
I can honestly say the old "test 20 and find 1 winner rule" is not the case. I can say more like 30 or 40 tests before finding something profitable.
Finding something scalable can take even more tests.
I can drastically reduce this number of tests by spying using tools readily available.
For example for my search ads I am using spyfu and semrush.
Just thought I would ask the community...how many tests have you done, and have you found any tricks to reduce amount of testing to find winners?