mavericx
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I read an article from Charles Ngo a little while back where he advocated for higher initial bids for new native campaigns (not sure how old the article was). I understood his reasoning, but wanted to see if anyone here had any feedback as to what they suggest/do for their campaigns?
For instance, I see on MGID that the avg US bid is like .35-.40 cents....while I can see the merits of doing that high of a bid initially for data, I would think that level is probably going to be too high to be profitable in the long term for a CPA offer that pays out like $10-$20... so is it even worth it to start with a bid that high if I'm ultimately targeting a bid in the .10-.25 cent range to be profitable? (for example)
Thanks in advance for any thoughts on this.
For instance, I see on MGID that the avg US bid is like .35-.40 cents....while I can see the merits of doing that high of a bid initially for data, I would think that level is probably going to be too high to be profitable in the long term for a CPA offer that pays out like $10-$20... so is it even worth it to start with a bid that high if I'm ultimately targeting a bid in the .10-.25 cent range to be profitable? (for example)
Thanks in advance for any thoughts on this.