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Google just announced that advertisers will now be able to see more search queries in their Search Term reports.
How much more exactly? 6.5 times more queries, according to Google’s Ads Liaison.
Majority of these queries can possibly be the keywords that received impressions but resulted in no clicks to your landing page. (I have also seen the same phenomena for my own ads campaigns). The keywords you’ll start seeing in your search term reports will date back from February 1, 2021.
Google also stated that, due to privacy concerns, it will delete historical query data collected prior to September 1, 2020. But don’t worry. You have until February 1, 2022 to export this data before it vanishes for good.
More data = better decisions. If you have more information about the keywords that received impressions, but no clicks, you can use it to improve your negative keyword lists and save money.
As any seasoned PPC professional will tell you, knowing what doesn’t work is often more useful than knowing what does.
How much more exactly? 6.5 times more queries, according to Google’s Ads Liaison.
Majority of these queries can possibly be the keywords that received impressions but resulted in no clicks to your landing page. (I have also seen the same phenomena for my own ads campaigns). The keywords you’ll start seeing in your search term reports will date back from February 1, 2021.
Google also stated that, due to privacy concerns, it will delete historical query data collected prior to September 1, 2020. But don’t worry. You have until February 1, 2022 to export this data before it vanishes for good.
More data = better decisions. If you have more information about the keywords that received impressions, but no clicks, you can use it to improve your negative keyword lists and save money.
As any seasoned PPC professional will tell you, knowing what doesn’t work is often more useful than knowing what does.
