Google - Expect more Expensive Ads in these Countries..

[joeybabbs]

As of 1 October 2021, we will include a surcharge to your invoices or statements for ads that are purchased through Google Ads and for YouTube placements purchased on reservations basis, and that are served in the following specific jurisdictions:

•		Ads served in Austria: a 5% Austria DST Fee added to your invoice or statement
•		Ads served in France: a 2% Regulatory Operating Cost added to your invoice or statement
•		Ads served in India: a 2% Regulatory Operating Cost added to your invoice or statement
•		Ads served in Italy: a 2% Regulatory Operating Cost added to your invoice or statement
•		Ads served in Spain: a 2% Regulatory Operating Cost added to your invoice or statement
•		Ads served in Turkey: a 5% Regulatory Operating Cost added to your invoice or statement
•		Ads served in the United Kingdom: a 2% UK DST Fee added to your invoice or statement

 

[clearmachine]

I am surprised this is only happening now. I assume that percentage will rise quite quickly over the next couple years.

 

[zoe]

This is just the beginning. I see these countries increasing the percentage in the future and other countries also following the same model.

 

[abdulla]

Thats confusing why google did that.