Good bye, Target CPA & Target ROAS

[zoe]

Google has announced that in the next few weeks, you’ll no longer have the option of using the old Target CPA or Target ROAS bid strategies for standard campaigns. Instead, use the updated bid strategies by setting optional targets. This update only applies to campaign-level strategies; portfolio bid strategies will be updated next year.

There will be no impact to bidding behavior due to this update. Using Maximize conversions with a target CPA will have the same bidding behavior as Target CPA. Likewise, using Maximize conversion value with a target ROAS will have the same bidding behavior as Target ROAS.

The "Bid strategy type" column will now help you see if a target CPA or target ROAS has been set.

 

[dcretired]

Thanks for this. Makes it more interesting, as usual, we need figure how it will optimise after these changes. Be interesting to see if it makes a difference or not