From Testing to Scaling with Facebook Ads - 3 Stages

[zoe]

If you are a beginner or at an intermediate stage, you need to understanding when you should start scaling with Facebook Ads. Here are quick tips.

Stage 1: Testing
- Ad Copies
- Audiences
- Offers
- Funnels

REMEMBER:
• Know what metrics to look out for
• Remember not to optimize prematurely
• Understand that you're only testing here
• Always be testing
• Test variables separately

Stage 2: Validation
- You'll be validating your tests here.

REMEMBER:
• Group the best performers of your tests
• Can use them for prospecting too
• Validate them at least 2 times
• Park the validated variables if they
can't be moved yet to the next phase

Stage 3: Scaling
There are A TON of methods to scale like vertical, horizontal, bidding, etc. All you need is:

• Proven/validated variables
• Consistency in phase 2
• Winning angles
• Consolidated account structure
• Killer backend systems
• High budget
• Automated rules

Read it again, and follow !