- Messages
- 684
- Reaction score
- 142
- Points
- 43
Paid content distribution channels might be called the most challenging ones, as using them requires careful ROI forecasting and budget planning. 
On the other hand, they offer you an opportunity to kickstart a promotional campaign in a day and get quick, measurable results affecting the bottom line.
Building a winning content distribution strategy in six steps:
1) Audience research
) Content prioritization
) Channel selection
) Deciding on the KPIs to track
) Promotional message adjustment
) Performance measurement
There’s no one-size-fits-all technique in content distribution. That's why acting without a strategy is a waste of both your money and your effort.
To find what fits your business best, you’ll have to do a fair bit of research, testing, and analytics. However, when done right, it won’t take long to see the result.
On the other hand, they offer you an opportunity to kickstart a promotional campaign in a day and get quick, measurable results affecting the bottom line.
Building a winning content distribution strategy in six steps:
1) Audience research
) Content prioritization) Channel selection) Deciding on the KPIs to track) Promotional message adjustment) Performance measurementThere’s no one-size-fits-all technique in content distribution. That's why acting without a strategy is a waste of both your money and your effort.
To find what fits your business best, you’ll have to do a fair bit of research, testing, and analytics. However, when done right, it won’t take long to see the result.
Image courtesy of Semrush
