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First Touch or Last Touch - Which Would You Prefer?

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joeybabbs

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First touch means that when someone clicks on your offer link and later on they might click on someone else's offer link - YOU still get the conversion for the first click on the offer.

Last touch means if someone clicks on your offer link, but previously that person clicked on someone else's link - YOU get the conversion for the last click before conversion.

As an affiliate running offers what would you rather have - First touch or last touch attribution?
 
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zoe

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First touch means that when someone clicks on your offer link and later on they might click on someone else's offer link - YOU still get the conversion for the first click on the offer.

Last touch means if someone clicks on your offer link, but previously that person clicked on someone else's link - YOU get the conversion for the last click before conversion.

As an affiliate running offers what would you rather have - First touch or last touch attribution?

If I am promoting a product that is trending, I would go with last touch. Would check the number of searches with Google and a bit of Volume research before I decide.
 

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