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First touch means that when someone clicks on your offer link and later on they might click on someone else's offer link - YOU still get the conversion for the first click on the offer.
Last touch means if someone clicks on your offer link, but previously that person clicked on someone else's link - YOU get the conversion for the last click before conversion.
As an affiliate running offers what would you rather have - First touch or last touch attribution?
Last touch means if someone clicks on your offer link, but previously that person clicked on someone else's link - YOU get the conversion for the last click before conversion.
As an affiliate running offers what would you rather have - First touch or last touch attribution?