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Facebook Introduced a New Ad Type


Facebook has introduced a new ad format and called it Dynamic Ads for Streaming Sites.

Its primary function is to let video streaming brands showcase the right titles to the right audiences. (Netflix uses the same strategy in terms of thumbnails i.e. showing different thumbnails of the same video to different people based on their interest and intent).

You are already familiar with Facebook’s usual Dynamic Ads, right? The one used by e-commerce sites to show different products to different audiences dynamically.

This functions the same way, but it is only for streaming sites.

You can now generate unique ads for every streaming title on your website and Facebook will show the best content depending on what it thinks will convert. Dynamic Ads for Streaming are available for all video streaming businesses worldwide.