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Facebook Acquires Kustomer for Messaging Automation for Marketers


Staff member
Facebook has acquired Kustomer, an advanced CRM, for $1B. Here’s what it means for marketers going forward:

Kustomer specializes in advanced messaging and automation. The company has built AI systems and flows that can help you create detailed auto-responses for customers who reach out to your brand through chat or DMs.

Businesses using Messenger and WhatsApp could reap the benefits. Facebook, in an official announcement, stated that API updates to WhatsApp and Messenger will allow for easier integration with partners. This could mean that, in the near future, chatting with customers on Facebook platforms is more streamlined.