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Email list building secrets - part 2


Premium Member
Developing A High Converting Squeeze Page

You will need to develop an eye-catching and highly converting squeeze page if you want success with this.

By providing solid information, and relevant content, you will quickly begin to set up credibility with your subscribers. A good reputation is needed if you want to eventually sell anything. Declaring yourself as the expert is extremely helpful, but proving you are the expert is even better.

Please keep this in mind when creating your squeeze page; a squeeze page is NOT designed to sell anything naturally. Its primary task is to help convert your visitors into confirmed email subscribers.

All you need is either a simple HTML page or a blogging platform on your own domain or on any third-party hosted free websites such as wordpress.com. There are templates available for examples in this membership site that can work just fine.

If you are going to use the Wordpress blogging platform, there are plenty of free plugins you can use to automatically insert an opt-in form onto your website but many people use OPtimizepress theme ($100 or so) which was built specifically for this.

If you are using GetResponse or Aweber autoresponder services, you can easily build the opt-in form from the user admin dashboard and they even include the plugin integration and pre-done high converting squeeze pages. Really its the most simple way to get started in my opinion. .

To help you making the most effective squeeze page possible, here is a quick overview of the most important aspects that you need to include in your own squeeze page:

1. Compelling and Attention Grabbing Headlines

The headline of your squeeze page should be the very first thing that your visitor sees and therefore it needs to attract their attention, draw them in, create curiosity and keep them focused long enough to eventually become a confirmed subscriber of your mailing list.

Your headlines text size should be larger than the rest of the text on your page, and for increased exposure, consider adding color to your headline (preferably with H1 tag with red or blue colors in bold works well).

You should consider highlighting your headline and any sub headline that you use. You can use the <h1> and <h2> tags to enlarge your text, which will not only help with capturing attention from your visitors but will also alert the search engine crawlers that the headline text is more important on the entire web page.

Center your headline within your template and try to work in your opt-in box so that it is close to the headline itself. If you are using a CSS based squeeze page template, your opt-in box could be placed in a right column or even better to place it just below the headline.

2. Content/Body

You should keep your content trimmed down so that it focuses only on the most important information that you have to share.

Avoid wordy squeeze pages that offer endless paragraphs of information. Your squeeze page has ONLY one task, to convert visitors into subscribers and so you need to keep it clear, brief and of course, exciting!

You will want to do a couple of split tests for your copy (including lengths) to determine what will increase conversion rates, but in the meantime, here is a quick overview of how to better structure your squeeze page content so that it is easy to read, understand and encourages subscriptions:

a) Use Bullet Points To Highlight Benefits

Bullet points focus on important factors and draw attention to the benefits of becoming a subscriber of your list.

This is a great way to showcase the benefits of becoming a subscriber, and what they will receive, in return, for their subscription.

For example, if you were offering a report on the 'Insider Secrets to Finding a Work At Home Job', your benefit list could include:

- Find out how to land a high paying teleworking job even if you have absolutely no experience online!

- Avoid devastating work at home job scams that target people just like you!

- Discover the #1 freelance website where 99.9% of people are able to secure employment in their first week online.

- Create a compelling resume that guarantees you stand out from the crowd and get noticed by top paying companies online!

b) Retain Focus At ALL Times

Eliminate any external links and keep your squeeze page focused. You want to avoid distractions especially to external websites (or even internal pages on your site).

The ONLY option should be to subscribe to your mailing list. You don't want to confuse them or deter them from your one objective; that’s to be your confirmed subscriber.

Avoid navigation menus, widgets, plugins, or links to articles. Your squeeze page should one page long, feature your bullet list, headline, opt-in box and privacy policy. Avoid any confusion from the information or content that is not needed to grab the attention of your potential subscriber.

c) Strong & Clear "Call To Action"

If you want your squeeze page to effectively recruit new subscribers, you NEED to clearly instruct your visitors to fill out your opt-in form and confirm their request.

Do NOT assume that people know what to do. Remember, not everyone is likely to know how to deal with mailing lists, and so you need to directly instruct them as to how they are able to gain access to your free, high quality offer.

On the next step, you will also want to direct them to confirm their request to your list once they have entered in their name and email address. (If you are using a double opt-in mailing list campaign)
If you are using a double opt-in campaign, you will NOT be able to communicate with any of your subscribers who have not verified their request, so make absolutely certain that you are following up and instructing everyone to confirm their email subscription.

(You can do this by automatically directing subscribers to a secondary page on your site that thanks them for subscribing and tells them that the final step is to check their email and confirm their request to join your list by clicking on the confirmation link sent out by your autoresponder system).

Your confirmation page should work just like your squeeze page, keep it clean and simple. Avoid ANY external links at this point because you need your subscriber to follow your instructions instantly, eliminating any chance of them forgetting to confirm.

3. Your Incentive Offer

In order to entice your website visitors into subscribing to your mailing list, you want to really take the time to consider a free incentive to maximize the number of visitors that you can convert into subscribers.

People are often leery about handing over their name and email address to a complete stranger. With so many Email Marketers spamming their lists with useless garbage, web users have become cautious about whose lists they join.

This is why you need to present an offer that is absolutely irresistible.

You want to stand out from the crowd by taking them by the hand and saying “Take a look at what I am offering you!”, and in case they aren't listening, a free incentive just may be the push they need to motivate them to take the action and subscribe to your list.

It’s a very powerful way to generate a huge list of confirmed opt-in subscribers, as well as a way to begin the process of building a relationship with these subscribers.

When it comes to what you should offer to your visitors, there are many different products that work well, depending on your niche market or content.

For the incentive, you could consider offering:

- Free Report
- Free Ebooks with either personal use, resell rights or PLR
- Free Graphic or Template Packages
- Free Tutorials
- Free Sample Chapter (a leak chapter from a paid product)
- Free e-Courses

You really want to spend some time evaluating your options when it comes to the giveaway (otherwise called "opt in bait’), because it ultimately determines whether the squeeze page converts or fails.

When deciding on your opt in bait, you want to determine what your target market is actually looking for, and give them a high quality product that they can’t find anywhere else. B

Generating Maximum Profits
From Your Squeeze Page

Once you have your squeeze page up and running, and you've completed the setup of your autoresponder account, you will need to focus on configuring the email sequence that's activated the moment a subscriber opted into your mailing list.

Here's how it works:

- Your visitor fills in their information via your squeeze page and confirms their request be added into your newsletter mailing list.

- Your autoresponder starts the mailing sequence and emails your prospect a welcome email that you have written. Within a few minutes later of their subscription, the messages are sent out automatically to their email inbox.

- Your autoresponder continues to email your subscriber on pre-defined dates and times, according to the follow-up system you have set up within your autoresponder account.
You can configure the delivery dates and times from your administration panel, and all the emails you have created within your autoresponder account are going to send out to all active subscribers on a regular schedule.

Example: If you create a weekly follow up to deliver the messages on a specific date and time, it could work like this:

- 1st Email: Instantly sent to your subscriber thanking them for subscribing to your list and provides the download that you initially offered on your squeeze page, usually a direct link to the download location on your website.

- 2nd Email: Scheduled to send out on the second day after your subscriber has confirmed their request, and includes an email offering free content, extra articles or another report.

- 3rd Email: Scheduled to go out on the fourth day of the sequence, promotional based, advertising a related product.

- 4th Email: Scheduled to go out on the 7th day that sends a more aggressive time sensitive offer and so on.

The balance that you use, when mixing up free content with promotional based material is entirely up to you, however the more value you give to your list, the easier and faster it will be to develop a relationship with your subscribers.

Taking an aggressive approach to email marketing works for some, however for the most part, it's always best to tread lightly at first, initially focusing on building a relationship with your list, and then doubling that up with promotional offers, or recommendations to affiliate based products.

Essentially, you want to 'condition' your list so that they grow accustomed to receiving promotional based emails from you often.

It's up to you to keep a pulse on your subscriber base, and find out what works the best, how often you contact them, and whether they respond well to the products you are promoting.

Just don't be afraid to experiment and test out new ideas and creative ways to consistently grow and keep up your subscriber base. With many autoresponders you can "segment" your list and test a new concept with only a small number of your subscribers first before you blast it to all of your subscribers.

Here are a few ways to build the highest performing mailing lists, quickly and easily:

A. Create Multiple Squeeze Pages

Rather than just constructing one squeeze page, consider creating a network of opt-in pages that cover various markets as well as the SAME market, but offering a different giveaway product. Click Funnels does this and they have hundreds of squeeze pages related to their product.

By doing this, you are able to cater to all sorts of people who are not interested in one giveaway but would gladly sign up to receive another. Plus, you can easily split test different layouts and templates by running various squeeze page offers at once.

Keep in mind that the more squeeze pages you have in circulation, the more exposure you'll receive. There is not harm in having many active squeeze pages circulating the internet as long as you remain organized inside your autoresponder.

Note: You can use the same autoresponder sequence for all of your squeeze pages within the same niche markets, as long as you customize the introductory email so that it features each unique giveaway or offer.
B. Implement Your Squeeze Page Into Social Networking Profiles

You should add your squeeze page URL into your Twitter profile, as well as every other social community you are a part of including Facebook, YouTube etc.

For 2017, you should start incorporating your opt-in form into your Facebook pages and there are lots of advantages of using Facebook as one of your list building campaigns.

If you use Aweber, you could easily integrate the opt-in form into the Facebook page to start capturing targeted prospects from Facebook members.

C. Forum Traffic

I am not going to get into this too much because I know it is covered on the private members blog, [https://powerhouseaffiliate.com/10-forum-powerhouse-secrets-how-to-get-free-traffic-from-forums/] but using a link in your signature is a great way to get people to visit your squeeze page for free.

D. Paid Traffic

Depending on your niche there are many ways to buy traffic to get subscribers. Udimi (solo ads) is a great place if you are targeting IM or make money online niche. Bing and Google search traffic are also great. Facebook works well especially if you use their pixel and set up a Conversions campaign that is aimed to get more leads.

If you have any questions please post them!