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This is the start of the series for building email lists as an affiliate. As many people know email list building is a very effective way to build long term campaigns that last. By having a list you will always have access to a traffic source even when you get banned from other traffic sources which often happens to affiliate marketers.
So here we go.
List building is a method to collect targeted prospects who are visiting your site by offering them a decent quality information in exchange for their contact details such as email, first name, last name and their phone numbers.
When the subscriber has confirmed his email subscription on your list, you can then start to send them the follow up emails in conjunction with relevant and useful content based on your product or services.
Affiliate marketers or any business owner are using different style of squeeze pages and opt-in forms on their site to capture potential prospects.
With the method of list building, you can potentially transform the confirmed subscribers into buyers, since once your potential prospect has been added to your mailing list, you are able to establish a relationship with them, that will encourage sales as well as repeating sales (which will add up more sales profit for long run).
The Gadgets You Need
To get started, you will need to make sure that you have the following:
1. Autoresponder
The top 2 recommended autoresponder services I would say are GetResponse.com and Aweber.com, With them you are able to set up an unlimited number of mailing lists, each of them providing an easy customization option to fit into your opt-in form for your squeeze page codes.
An autoresponder is an automated mailing list system set up with preloaded follow-up messages to be sent out on a predefined schedule of time and date. This means that you can write all of your messages at once but have them drip to your subscribers on the date and time you specify in the system.
Being able to schedule all follow-up messages makes life a lot easier for an affiliate marketer because you can set it up once to be on auto-pilot. You can spend the rest of your time and effort to focus on driving traffic to your squeeze page in order to continuously expand your list.
The autoresponder service provider you are choose will provide you with an account where you can log in and create unlimited email campaigns as well. This lets you set up multiple niche markets and helps keep things organized.
For instance, perhaps you are interested in the fitness niche market as well as the weight loss market. You would simply create two autoresponder campaigns. One titled fitness and the other one titled weight loss.
You would create your content separately for these two markets, pre-schedule your follow-up messages in your autoresponder account and it would instantly send out your notices, news and updates to each group of subscribers on a predefined schedule.
If you prefer to host your own autoresponder system, one of the most decent, low-cost and affordable scripts on the Internet is available by Interspire and it’s called “Interspire Email Marketer”.
The best things about locally hosted email autoresponders is the fact that you own the program. Once you have purchased the software, you do own it for the rest of your life. This way, you don’t have to worry about any other charges. You won’t have to pay a company to run it, which will save you a lot of money in the long run. There are no monthly charges involved either, which makes locally hosted email responders that much better than remote hosted responders.
2. Squeeze Page
A squeeze page consists of your opt-in form.
A squeeze page is very similar to a sales page in terms of its primary function is to pull in customers and motivate them to take further action, in this case, they have to subscribe to your list.
Highlighting the "Call of Action" is very important in creating high performance squeeze pages, and you must place highly appealing benefits to ensure that your visitors are guided fully to fill in the opt-in form; otherwise they will not subscribe.
You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).
One thing to keep in mind when developing your squeeze page is that it should motivate visitors in the same way that a traditional sales page should, however, the actual structure of your squeeze page may not be similar.
With sales pages, they are typically designed to offer as much information about a particular product or services as possible, since the main focus is on transforming a visitor into a buyer.
With a squeeze page, you aren't asking your visitor to make a decision to purchase or commit to anything other than to subscribe to your mailing list where they are rewarded with a free product, newsletter or e-course.
Keeping this offer or giveaway in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.
To come up with the best incentive offer possible, you'll need to thoroughly evaluate your market, as well as competing offers so that you can create a relevant product that is in demand and will likely to capture the attention from your targeted prospects.
Squeeze pages should be designed to offer a clear navigation system, basic structure, template and a compelling deal.
To summarize, your list building process consists of three major parts:
I. Squeeze Page With Opt-In Form
II. Compelling High Quality Offer or Incentive
III. Follow Up Messages And Broadcasts
We will discuss the structure of a successful squeeze page in an upcoming post so that you can begin to develop your own.
3. Giveaway (Incentive)
Your giveaway is essentially, the most important element on your squeeze page.
If your offer doesn’t motivate visitors into subscribing, all of your marketing efforts will be lost. This means that you need your offer to be of interest to the majority of your target market, rather than to a small group of subscribers. The higher the quality of your giveaway as well as the more relevant your offer is to your market, the easier it will be to recruit new subscribers.
There are many different ways to ensure that the product you are giving away is of a high-perceived value by your subscriber base and likely to be successful in converting new subscribers.
To start, consider the different types of products that are being successfully sold in online marketplaces and create a shorter version of a hot selling product, and offer it for free to anyone who subscribed to your list. You may try to offer products with resell rights or even better a private label rights product will do good for your campaign.
If competitors are successful in selling a similar product and you are giving away a high quality product based on the same topic, imagine just how easy it will be to recruit visitors and subscribers to your site.
And better yet, what better way to begin building a relationship with an active subscriber base than by offering them something of equal value with no strings (or price tag) attached!
You could offer:
-Free Reports
-Free Ebooks (full length of leaked chapters)
-Free Tutorial Guides
-Video Tutorials
-Free or Trial Access to a Membership Program
-Free Booklet with “Top Tips”
-Free Weekly Newsletter Subscription
-Free templates or graphics
-Free e-course
-Free Audio Interviews, Lessons, Tutorials
The key to creating a successful giveaway product is in its overall relevancy and existing demand.
You want to make sure that your target prospect is actively searching for similar information, and that it is being sold successfully in the marketplace. If you do that, you will have little difficulty building a massive list of targeted prospects who will be eagerly waiting to receive your emails and broadcasts.
If you plan to promote an ebook or e-course of some kind, a very powerful method of building a massive mailing list while generating new business for your product is by offering a leaked chapter of your info product. (Preferably first 2-3 chapters as the preview copy)
By offering this free chapter, you are able to provide new subscribers with a preview copy of the quality of your work, as well as generate a buzz around your upcoming product launch.
If your product is well written, you will find it exceptionally easy to build a subscriber base of people who will likely purchase the full length version when it launches.
This is also a savvy method of creating a viral campaign for your upcoming launch as people pass around the 'leaked chapter' to everyone they know.
If you are interested in outsourcing your project to experienced freelancers, you can easily find a trustworthy professional from upwork.com.
Or you may also outsource your work from a select few popular forums such as http://www.warriorforum.com or http://forums.digitalpoint.com which having a number of talented freelance marketers to help you out. (Check on the Warrior For Hire section in warrior forum or look into the Buy-Sell-Trade section for digital point forum)
4. Domain And Hosting Accounts
There are many different domain registrars available to choose from. Personally, I use www.NameCheap.com. However, one thing to keep in mind is that you should have done research as to the niche or market that you are intending to target on before registering your domain name.
Register a domain name that includes relevant keywords pertaining to targeting the right prospects.
For example, if I wanted to build a mailing list that targeted the “affiliate marketing” niche, I would consider registering a domain name that incorporated the keywords 'affiliate marketing', such as www.affiliate-marketing-biz.com where I would offer free tips and articles on my blog that lead to an opt-in form to capture the prospects. In this case, the domain and the content both speak directly to my target audience.
In order to streamline your ability to build targeted lists, you also need a web hosting account, making it easy to capture your visitor’s information, and add them to your list by showcasing a squeeze or landing page.
When it comes to choosing a hosting provider, you need to make sure that you go with a service that allows for flexibility and fast upgrades.
You can start out with a smaller package, and as your marketing campaign expands, you can upgrade your account to a larger package.
I recommend using either one of the following hosting companies:
- www.HostGator.com
- www.NameCheap.com
- liquidweb.com for good dedicated servers
That should be enough for today. Stay tuned for PART 2 Coming this week!
So here we go.
List building is a method to collect targeted prospects who are visiting your site by offering them a decent quality information in exchange for their contact details such as email, first name, last name and their phone numbers.
When the subscriber has confirmed his email subscription on your list, you can then start to send them the follow up emails in conjunction with relevant and useful content based on your product or services.
Affiliate marketers or any business owner are using different style of squeeze pages and opt-in forms on their site to capture potential prospects.
With the method of list building, you can potentially transform the confirmed subscribers into buyers, since once your potential prospect has been added to your mailing list, you are able to establish a relationship with them, that will encourage sales as well as repeating sales (which will add up more sales profit for long run).
The Gadgets You Need
To get started, you will need to make sure that you have the following:
1. Autoresponder
The top 2 recommended autoresponder services I would say are GetResponse.com and Aweber.com, With them you are able to set up an unlimited number of mailing lists, each of them providing an easy customization option to fit into your opt-in form for your squeeze page codes.
An autoresponder is an automated mailing list system set up with preloaded follow-up messages to be sent out on a predefined schedule of time and date. This means that you can write all of your messages at once but have them drip to your subscribers on the date and time you specify in the system.
Being able to schedule all follow-up messages makes life a lot easier for an affiliate marketer because you can set it up once to be on auto-pilot. You can spend the rest of your time and effort to focus on driving traffic to your squeeze page in order to continuously expand your list.
The autoresponder service provider you are choose will provide you with an account where you can log in and create unlimited email campaigns as well. This lets you set up multiple niche markets and helps keep things organized.
For instance, perhaps you are interested in the fitness niche market as well as the weight loss market. You would simply create two autoresponder campaigns. One titled fitness and the other one titled weight loss.
You would create your content separately for these two markets, pre-schedule your follow-up messages in your autoresponder account and it would instantly send out your notices, news and updates to each group of subscribers on a predefined schedule.
If you prefer to host your own autoresponder system, one of the most decent, low-cost and affordable scripts on the Internet is available by Interspire and it’s called “Interspire Email Marketer”.
The best things about locally hosted email autoresponders is the fact that you own the program. Once you have purchased the software, you do own it for the rest of your life. This way, you don’t have to worry about any other charges. You won’t have to pay a company to run it, which will save you a lot of money in the long run. There are no monthly charges involved either, which makes locally hosted email responders that much better than remote hosted responders.
2. Squeeze Page
A squeeze page consists of your opt-in form.
A squeeze page is very similar to a sales page in terms of its primary function is to pull in customers and motivate them to take further action, in this case, they have to subscribe to your list.
Highlighting the "Call of Action" is very important in creating high performance squeeze pages, and you must place highly appealing benefits to ensure that your visitors are guided fully to fill in the opt-in form; otherwise they will not subscribe.
You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).
One thing to keep in mind when developing your squeeze page is that it should motivate visitors in the same way that a traditional sales page should, however, the actual structure of your squeeze page may not be similar.
With sales pages, they are typically designed to offer as much information about a particular product or services as possible, since the main focus is on transforming a visitor into a buyer.
With a squeeze page, you aren't asking your visitor to make a decision to purchase or commit to anything other than to subscribe to your mailing list where they are rewarded with a free product, newsletter or e-course.
Keeping this offer or giveaway in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.
To come up with the best incentive offer possible, you'll need to thoroughly evaluate your market, as well as competing offers so that you can create a relevant product that is in demand and will likely to capture the attention from your targeted prospects.
Squeeze pages should be designed to offer a clear navigation system, basic structure, template and a compelling deal.
To summarize, your list building process consists of three major parts:
I. Squeeze Page With Opt-In Form
II. Compelling High Quality Offer or Incentive
III. Follow Up Messages And Broadcasts
We will discuss the structure of a successful squeeze page in an upcoming post so that you can begin to develop your own.
3. Giveaway (Incentive)
Your giveaway is essentially, the most important element on your squeeze page.
If your offer doesn’t motivate visitors into subscribing, all of your marketing efforts will be lost. This means that you need your offer to be of interest to the majority of your target market, rather than to a small group of subscribers. The higher the quality of your giveaway as well as the more relevant your offer is to your market, the easier it will be to recruit new subscribers.
There are many different ways to ensure that the product you are giving away is of a high-perceived value by your subscriber base and likely to be successful in converting new subscribers.
To start, consider the different types of products that are being successfully sold in online marketplaces and create a shorter version of a hot selling product, and offer it for free to anyone who subscribed to your list. You may try to offer products with resell rights or even better a private label rights product will do good for your campaign.
If competitors are successful in selling a similar product and you are giving away a high quality product based on the same topic, imagine just how easy it will be to recruit visitors and subscribers to your site.
And better yet, what better way to begin building a relationship with an active subscriber base than by offering them something of equal value with no strings (or price tag) attached!
You could offer:
-Free Reports
-Free Ebooks (full length of leaked chapters)
-Free Tutorial Guides
-Video Tutorials
-Free or Trial Access to a Membership Program
-Free Booklet with “Top Tips”
-Free Weekly Newsletter Subscription
-Free templates or graphics
-Free e-course
-Free Audio Interviews, Lessons, Tutorials
The key to creating a successful giveaway product is in its overall relevancy and existing demand.
You want to make sure that your target prospect is actively searching for similar information, and that it is being sold successfully in the marketplace. If you do that, you will have little difficulty building a massive list of targeted prospects who will be eagerly waiting to receive your emails and broadcasts.
If you plan to promote an ebook or e-course of some kind, a very powerful method of building a massive mailing list while generating new business for your product is by offering a leaked chapter of your info product. (Preferably first 2-3 chapters as the preview copy)
By offering this free chapter, you are able to provide new subscribers with a preview copy of the quality of your work, as well as generate a buzz around your upcoming product launch.
If your product is well written, you will find it exceptionally easy to build a subscriber base of people who will likely purchase the full length version when it launches.
This is also a savvy method of creating a viral campaign for your upcoming launch as people pass around the 'leaked chapter' to everyone they know.
If you are interested in outsourcing your project to experienced freelancers, you can easily find a trustworthy professional from upwork.com.
Or you may also outsource your work from a select few popular forums such as http://www.warriorforum.com or http://forums.digitalpoint.com which having a number of talented freelance marketers to help you out. (Check on the Warrior For Hire section in warrior forum or look into the Buy-Sell-Trade section for digital point forum)
4. Domain And Hosting Accounts
There are many different domain registrars available to choose from. Personally, I use www.NameCheap.com. However, one thing to keep in mind is that you should have done research as to the niche or market that you are intending to target on before registering your domain name.
Register a domain name that includes relevant keywords pertaining to targeting the right prospects.
For example, if I wanted to build a mailing list that targeted the “affiliate marketing” niche, I would consider registering a domain name that incorporated the keywords 'affiliate marketing', such as www.affiliate-marketing-biz.com where I would offer free tips and articles on my blog that lead to an opt-in form to capture the prospects. In this case, the domain and the content both speak directly to my target audience.
In order to streamline your ability to build targeted lists, you also need a web hosting account, making it easy to capture your visitor’s information, and add them to your list by showcasing a squeeze or landing page.
When it comes to choosing a hosting provider, you need to make sure that you go with a service that allows for flexibility and fast upgrades.
You can start out with a smaller package, and as your marketing campaign expands, you can upgrade your account to a larger package.
I recommend using either one of the following hosting companies:
- www.HostGator.com
- www.NameCheap.com
- liquidweb.com for good dedicated servers
That should be enough for today. Stay tuned for PART 2 Coming this week!
