To anyone who has found success specifically with media buying.
Are you able to create at least 1 profitable campaign consistently every month?
I am confident that if someone put a gun to my head and said you need to make a profitable campaign this month that I would live through this month.... (sorry for the terrible analogy)
On that note though I don't try to make too many new campaigns every month because the ones I run now take all of my time.
"Set and forget" campaigns are rare and there are always ways to squeeze more money out of your traffic including building email lists, building content, and expanding on something that works.
So my way of creating consistency is by building out on winning traffic campaigns. If you are really keen you can build something sellable, then sell it and move on....
All that being said, I LOVE the feeling of testing new campaigns or offers and seeing it convert. It's almost like an addiction. So I would be lying if I said I don't try at least one new thing every month or 2. This is how we learn and grow in this industry.